Nutritional Outlook

Nutritional Outlook, June 2018

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■ NUTRITIONAL OUTLOOK 26 JUNE 2018 Collagen Trends yet seen what you see in Japan, which is col- lagen marshmallows, etc. But we are seeing a bevy of collagen RTDs and shots hit the mar- ket, most direct-to-consumer." She says that because collage is a tasteless and odorless substance, it is easy to include in functional beverages and foods. "We still haven't seen a mainstream block- buster product hit the functional food mar- ket," Clardy adds, however. "T ere are lots of powders that are popular, but they're dietary supplements." Beyond the standard food market, Clardy predicts that collagen products will play an important role in the medical foods market, saying that she hopes to see the develop- ment of a bone-building collagen product in a medical line. She predicts that collagen products may develop around benef ts like wound healing and post-surgical recovery. "My prediction is that we'll see the intro- duction of a range of medical foods for spe- cif c conditions like sarcopenia, osteopenia, post-surgical recovery, and fracture recov- ery," she says. Arment says that collagen drinks, wheth- er RTD or powdered, of er manufacturers a variety of new opportunities for innovation. "Collagen peptides are highly versatile," Ar- ment says. "T ey're a pure source of protein, non-allergenic, and free of additives, choles- terol, fat, gluten, sugar, and proteins. In their natural form, they don't react with other ingredients, making them ideal for diverse applications." Manufacturers are now focusing on for- mulating collagen beverages with unique f avor prof les as well as exciting textures, she adds. Collagen Candy and More Move aside, Wonka Bars: Consumers with a sweet tooth are now also looking to their candy to help fend of wrinkles. Arment says that edible collagen supplements are veering into the confectionery aisle, with products like chews and gummies already on store shelves. "T ese portable, convenient supple- ments of er all the benef ts of collagen in a fun and indulgent delivery system," says Ar- ment. "Even in the nutritional bar category, collagen lends itself well. We're seeing bars of ering exciting and worldly f avors along with the benef ts of collagen." Candy-style collagen supplements range from fruit chews to chocolates to gummy bears, with some health bloggers even of er- ing do-it-yourself home recipes for creating decadent collagen sweets. Lisette van Lith is the global director for Peptan, a branded and patented collagen peptide manufactured by Rousselot (Son, T e Netherlands). Van Lith says that col- lagen's push into the candy space is part of an increasing trend of "supplements to go" and supplements that f t in with consumers' existing eating habits. Says van Lith: "Pio- neering clean-label solutions like yogurts, gummies, beverages, and chocolates are continuing to emerge, from on-the-go for- mulations to everyday diets. A number of un- usual collagen products have hit the market recently, from collagen beer in Japan to colla- gen creamer in the United States." Beauty Kits Clardy says that one of the most creative types of collagen products to hit the market in recent years is the collagen kit: a product set that incorporates an ingestible collagen supplement, a topical collagen cream, and some type of delivery device. Collagen kits come in a variety of forms, sometimes fea- turing a mask-like device designed to infuse collagen into the skin in 20-minute applica- tion sessions. In the past, Nutritional Outlook has ex- plored the question of whether nutricosmet- ics are more ef ective than topical cosmetics. For her part, Gelita's Arment says that orally ingested collagen is typically more ef ective than topical collagen creams. However, she also notes, again, that collagen supple- mentation is not one-size-f ts-all and that dif erent collagen peptides serve dif erent purposes. Clardy told Nutritional Outlook in 2014 that while oral supplements work better than topical creams, both topical and ingested collagen have benef ts—and they often work well in conjunction with each other. 2 Douglas Jones, head of sales and mar- keting at BioCell Technology LLC (Irvine, CA), says that ingested collagen is partic- ularly ef ective at stimulating production of new collagen in the skin. "Determining bioequivalence is nearly impossible when comparing dif erent collagen ingredients," Jones says, "but the science shows that collagen peptides can be absorbed intact and stimulate regenerative cells like f bro- blasts." He adds that clinical studies show that daily ingestion of his company's Bio- Cell Collagen branded and patented col- lagen ingredient increased the type I and type III collagen content in skin and stim- ulated the production of type II collagen. One open-label human clinical trial funded by BioCell Technology followed 29 healthy female subjects aged 35 to 59 for 12 weeks, with participants receiving 1 g of ingested BioCell collagen or a placebo once daily. T is trial found that ingested collagen sup- plementation reduced skin scaling and dry- ness and increased the collagen content in the skin. 3 As further studies prove the value and via- bility of ingested collagen, expect more com- bination kits to enter the market. References 1. Grand View Research Inc. "Collagen Mar- ket By Source (Bovine, Porcine, Poultry, Marine), Product (Gelatin, Hydrolized Collagen), Application (Food & Beverages, Healthcare, Cosmetics), By Region, and Seg- ment Forecasts, 2014-2025." Published May 2017. www.grandviewresearch.com/indus- try-analysis/collagen-market 2. Decker KJ. "Skin Deeper: Does Collagen Work Better from the Inside Out?" Nutri- tional Outlook, vol. 17, no. 20 (April 2014): 60-68 3. Schwartz SR et al., "Ingestion of BioCell Col- lagen, a novel hydrolyzed chicken sternal cartilage extract; enhanced blood micro- circulation and reduced facial aging signs," Clinical Interventions in Aging, vol. 7 (2012): 267-273 Mike Straus is a freelance journalist living in Kelowna, BC, Canada. He has written for publications including Canadian Chi- ropractor, Massage T erapy Canada, and Iconic Concierge Vancouver.

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