License Global

License Global, May 25, 2017

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THE OFFICIAL SHOW DAILY, BROUGHT TO YOU BY May 25, 2017 Day 3 NBCUniversal executed a surprise inspired by Dr. Seuss' How The Grinch Stole Christmas, coming to theaters in November 2018, and starring the voice of actor Benedict Cumberbatch. The installation was in the main entrance lobby at Licensing Expo, Tuesday and Wednesday, and allowed for Grinch-inspired photo opportunities. Bravado to Rep Paddington Bravado, Universal Music Group's merchan- dise and brand management company, formed a partnership with Paddington's worldwide mer- chandising agent The Copyrights Group, which will serve as the exclusive licensing agent for the brand in the U.S. and Canada. Licensing Expo Rocks Out at the Tropicana Licensing Expo, the world's largest industry event, celebrated the first day Tuesday with its annual Opening Night party. Co-hosted by Sony Music, country music singer/songwriter Jessie James Decker performed. The networking event took place at the Tropicana's Havana Room and Sky Beach Club. Decker is a country music singer/songwriter and style entrepreneur who began singing at the age of 9. In 2009, she debuted her self-titled album, which features the gold- certified single "Wanted." Decker released her EP "Comin' Home" in 2014, which reached No. 1 on the iTunes chart. Her new EP "Gold" hit No. 1 on the iTunes country chart twice, No. 4 on the iTunes top albums chart and No. 5 on Billboard's current country albums chart. She also embarked on a sold-out tour last year that visited cities such as New York City and Los Angeles. Also on hand at the party was Cirque du Soleil, which made a special guest appearance prior to Decker's mini-concert. For more pictures from the party, see Page 58. Grinch-mas Arrives at Licensing Expo! Did You Know? There are 180+ new exhibitors on the Licensing Expo show floor this year. For today's full Licensing University schedule, turn to Page 54. DHX Taps Jakks Jakks Pacific was selected as the worldwide master toy licensee (excluding Asia) for its animated series "Mega Man," a DHX Media/ Dentsu Entertainment co-production. The multi-year license agreement allows Jakks to manufacture, market, and distribute a range of consumer products. Boy Scouts to Fight Fire Max-Pro's Fire Gone is now under the Boy Scouts of America's Be Prepared brand. The fire suppressant made from biodegradable materials, will be available at hardware stores. Jessie James Decker and Adam Owett, Sony

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