Nutritional Outlook

Nutritional Outlook, April 2018

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■ NUTRITIONAL OUTLOOK 4 APRIL 2018 FROM THE EDITOR The Age of Active Nutrition What once was called sports nutri- tion has evolved into what our in- dustry now calls "active nutrition." While this category still offers ad- vanced products for athletic perfor- mance and recovery, products have also become increasingly approach- able for mainstream, everyday users young and old—people who want to remain healthy and fi t as they age. T e category broadening means several things. First, it means that active-nutrition products now address many facets of health and aging. Cognitive function, healthy joints, heart health, immune support, and more are increasingly tar- gets for active-nutrition formulators. T e broadening consumer base has changed the nature of products in other ways, too. Beverages are a perfect example, writer Mike Straus points out on page 18. Where high-sugar, carb-laden recovery drinks once drove the market, formula- tors must now ensure that products appeal to everyday con- sumers who are semi-active and looking for healthier, less sugary products that also check clean-label boxes: natural, non-GMO, organic, sustainable, vegetarian, no artif cial ingre- dients. On page 6, we take a deeper look at the growing role of clean labels in this market. T e formulating possibilities are endless, and so is the market's potential. As our guest writer, Euromonitor's Caro- lina Ordonez, points out on page 12, global sports nutrition value sales are expected to hit nearly $19 billion by 2022, with the fastest growth happening in Asia Pacif c. And in a recent report, Zion Market Research noted that the expo- nential growth in the sports nutrition market is propelled by "tremendous adoption among lifestyle users," adding that "the major factors driving the demand for sports nutrition products globally are rapid urbanization, increasing health awareness among the consumers, and rise in disposable in- come of consumers." In this issue, we take a look at some of these drivers and other ways in which the active-nutrition market is changing. While the competition is f erce, we hope these insights can help you create your game plan. Jennifer Grebow Editor-in-Chief UBM Life Sciences 310/445-4200 • Fax: 310/445-4299 Vice President/Group Publisher . . . . . . . . . . . . . . . . . Michael Tessalone 732/346-3016 • michael.tessalone@ubm.com Publisher/Brand Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tim Baudler 310/445-3757 • tim.baudler@ubm.com Editor-in-Chief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jennifer Grebow 310/445-3763 • jennifer.grebow@ubm.com Associate Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jennifer Prince 310/445-3762 • jennifer.prince@ubm.com Account Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Adrienne Davis 206/934-0262 • adrienne.davis@ubm.com Managing Editor, Special Projects. . . . . . . . . . Kaylynn Chiarello-Ebner 732/346-3033 • kaylynn.chiarello.ebner@ubm.com Art Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Quinn Williams Production Manager . . . . . . . . . . . . . . . . . . . . . . . . . . .Anbarasan Mannar Audience Development Manager . . . . . . . . . . . . . . . . . Rochelle Ballou Marketing Team Lead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Anne Lavigne Digital Product Development Manager. . . . . . . . . . . . . .Justin Belinski EXECUTIVE OFFICERS Chief Executive Offi cer, UBM Americas. . . . . . . . . . . . Scott Schulman Chief Operating Offi cer, UBM Americas . . . . . . . . . . . . . . . Brian Field Executive Vice President/Senior Managing Director UBM Life Sciences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tom Ehardt Vice President/Managing Director, Pharma Publishing UBM Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dave Esola Vice President, Media Operations, UBM Americas . . . . Francis Heid Circulation Management: Rochelle Ballou, rochelle.ballou@ubm.com C.A.S.T. Data and List Information: Melissa Stillwell, melissa.stillwell@ubm.com Reprints: Wright's Media, 877/652-5295 Nutritional Outlook (ISSN 1098-1179) is published monthly, except combines Jan/Feb and Jul/ Aug, by UBM Life Sciences; 2901 28th St., Ste. 100, Santa Monica, CA 90405; 310/445-4200; fax 310/445-4299. Periodicals postage paid at Santa Monica, CA, and at additional mailing offi ces. SUBSCRIPTIONS—Free to qualifi ed subscribers as defi ned on the subscription card. Basic sub- scription price $150 (one year). Delivery outside the United States by air service. For telephone inquiries regarding subscriptions, call 888/527-7008. CHANGE OF ADDRESS—Notices should be sent promptly to Nutritional Outlook, P.O. Box 6000, Duluth, MN 55806-6000. Please provide old mailing label as well as new address. Allow at least two months for change. 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