Physicians Practice Special Issues

SolutionReach-eBook_August 2017

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2 | S P O N S O R E D B Y A U G U S T 2 0 1 7 recently attended a lecture advising physicians on how they can use social media more effectively to compete in the marketplace. According to the speaker who cited a Journal of the American Medical Association (JAMA) survey, 20 percent of patients find a physician's ratings on websites very im- portant. Even more interesting is that 35 percent of patients say they picked a doctor based on good ratings when searching for a physi- cian on the web, and 27 percent of patients reported avoiding those with bad ratings. As most physicians know, reviews on social media websites and other online platforms are hardly an accurate picture of whether a physician is skilled. More often than not, it is completely unknown how the ratings are generated. However, given that patients do look on websites for information when selecting a physician, social media content can imapct you and your practice and is something of which physicians need to be aware. First, consider all the ways your practice could use social media to its advantage. Establishing an online presence in order to project your practice's brand and to share your "mes- sage" can be a valu- able tool to attract and retain patients, and can counter poor or meaningless rat- ings. Practice web- sites can be aug- mented with doctor profiles, blogs and video content that informs patients about the expertise of the practice, shares insight into the practice's mission and "vibe," and can help your practice be more attractive to new patients searching for physicians. Practices can also tailor their content to the patients they are seeking by choosing appropriate social media approaches. For example, baby boomers are apparently more likely to use I As most physicians know, reviews on social media websites and other online platforms are hardly an accurate picture of whether a physician is skilled. How Not to Respond to Bad Patient Reviews Online A bad review from a patient can be difficult for a provider to resolve; here are four bits of wisdom to heed if it happens to you. BY ERICKA ADLER

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