Nutritional Outlook

Nutritional Outlook, December 2016

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Traceable to a Sustainable Source · Comes from a sustainable, wild-catch f shery independently certif ed to the MSC Fisheries Standard. · Helps ensure that f sh populations and surrounding ecosystems remain healthy and productive. · Fully traceable to a sustainable source. Buyers: Check the Label Your shoppers are looking for more For almost 20 years, the Marine Stewardship Council (MSC) has promoted sustainable f shing practices. Only seafood from f sheries that meet our robust sustainability standards can be sold with the blue MSC label. So before you place your next order, we hope you'll check the label – we know your shoppers will! · 67 percent of U.S. consumers want to know that their f sh can be traced back to a known and trusted source.* · 58 percent look to "ecolabels" to meet this need.* © Marine Stewardship Council 2016 supplements@msc.org supplements inquiries: To fi nd out more, visit www.msc.org * 2016 MSC Consumer Perceptions Survey of 1600 U.S. Seafood Consumers

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