Nutritional Outlook

Nutritional Outlook, December 2016

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■ NUTRITIONAL OUTLOOK 4 DECEMBER 2016 Nutritional Outlook Editorial Advisory Board Mark Blumenthal Founder and Executive Director American Botanical Council Kim Kawa, BSc Natural Products Specialist SPINS Maged Sharaf, PhD Chief Science Ofcer American Herbal Products Association George A. Burdock, PhD Founder Burdock Group Douglas "Duffy" MacKay, ND Senior VP, Scientifc and Regulatory Afairs Council for Responsible Nutrition Brian Tanzer, MS, CNS Manager, Scientifc Afairs the Vitamin Shoppe Inc. Lauren Clardy, BSc Founder and President NutriMarketing Irfan Qureshi, ND Executive Director, Research and Regulatory Afairs Healthy Directions John E. Villafranco Partner Kelley Drye & Warren LLP Dan Fabricant, PhD CEO Natural Products Association Dallas Clouatre, PhD Consultant Jarrow Formulas Harry B. Rice, PhD VP, Regulatory and Scientifc Afairs Global Organization for EPA and DHA Omega-3s John R. Endres, ND Chief Science Ofcer AIBMR Life Sciences Inc. Andrew Shao, PhD VP, Global Product Science and Safety Herbalife Ltd. Lu Ann Williams Head of Research Innova Market Insights James Gormley VP and Senior Policy Advisor Citizens for Health Celebrating Excellence in 2016 Dietary supplement shoppers remain loyal customers, even as critics have put the industry under the micro- scope these past few years. Overall confdence in the safety, quality, and effectiveness of supplements is high, at 85% of U.S. adults, and continues to hold steady year over year, according to the latest Council for Responsible Nutrition annual consumer sur- vey. (See page 10 for more from this year's CRN survey.) But trust, as we know, is earned, not given. Tose with a stake in the supplements/natural products industry need to work continu- ally to show that this industry is always looking at ways to improve the transparency, quality, safety, and clear messaging around dietary supplements. Te need to demonstrate this has never been higher. It's not surprising, then, that all four of the award winners Nutritional Outlook's readers and editors selected as this year's 2016 Best of the Industry worked in some way during the past year to help boost the industry's credibility. Take the Council for Responsible Nutrition, whose new Supple- ment OWL database aims to increase industry transparency by mak- ing available to regulators, as well as to the public, an industry-wide fnished-products registry. Another winner this year is the Botanical Adulterants Program, whose valuable resources educate stakehold- ers about the critical botanical adulteration issues happening around the globe. Similarly, our third winner, ingredient supplier/contract manufacturer Sabinsa Corp., has blazed a trail on carbon-dating curcumin in an efort to expose adulteration in the natural market. Finally, we are recognizing the snacks brand KIND, whose bold peti- tion to FDA led to the agency's decision this year to redefne the term healthy. Tanks to KIND's leadership, this common marketing term may ultimately become more meaningful to the consumer. Tese four winners are giving industry new ways to maintain consumer trust and perhaps build back any trust that has been lost. More importantly, they demonstrate that this industry is always moving forward to improve. Congratulations to our winners! Jennifer Grebow Editor-in-Chief FROm the eDitOR

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