Nutritional Outlook

Nutritional Outlook, December 2016

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■ NUTRITIONAL OUTLOOK 22 DECEMBER 2016 2016 BE S T Ingredient Supplier/Service Provider Curcumin is one of the bestselling herbal ingredients in the supple- ments market today. It is now the top-ranked herb in the U.S. natural channel, with $37 million in sales in that channel alone last year, ac- cording HerbalGram's annual U.S. herbal-supplement sales report. To some unscrupulous actors, those fortunes are just too big to ignore. As demand for curcumin has increased dramatically in recent years, so have cases of curcumin adulteration—namely, the undetected spiking of natural curcumin with synthetic curcumin for economic gain. For consumers, this is indeed bad news because there is no evi- dence to show that synthetic curcumin provides any of the health benef ts that researchers ascribe to natural curcumin. And for in- gredient suppliers invested in natural curcumin, synthetic curcumin threatens their very business, including the integrity of the supply chain and consumer trust in the ingredient as a whole. Curcumin expert Sabinsa Corp. (East Windsor, NJ) saw this prob- lem unfolding more than f ve years ago, and the company did some- thing about it. To start with, Sabinsa began suing others it alleged were adulterating natural curcumin with synthetic. Sabinsa made no secret of these lawsuits either, shining a spotlight on the growing problem of adulteration in the curcumin marketplace, which the company says has now been detected in the U.S., Europe, and Australia. T en the company turned its attention to testing. Unfortunately, test methods like chromatography (HPLC, etc.) or spectral analysis cannot distinguish synthetic curcumin from natural curcumin. In the case of HPLC, for instance, synthetic curcumin replicates the same chromatogram "peaks" that register with natural curcumin, making it impossible to tell the dif erence. Radiocarbon dating, however, can distinguish between natural and synthetic materials. Knowing this, in 2011, Sabinsa reached out to the University of Geor- gia's Center for Applied Isotope Studies (CAIS; Athens, GA), which had developed advanced technologies around carbon dating. "As a science- based company with over 100 scientists on staf , we were very much aware of the trailblazing research work done by CAIS on the dif erences in isotopic composition between natural products and petroleum-based synthetic products," says N. Kalyanam, PhD, Sabinsa's president of R&D. Carbon dating can detect synthetic curcumin where other test- ing techniques fail because it tests for carbon 14 ( 14 C), a radioactive isotope inherent in plants. Plants naturally absorb carbon dioxide from the atmosphere during photosynthesis and thus contain traces of 14 C; ingredients produced in a lab and not in nature, however, will not contain 14 C. By carbon dating, scientists can look for the pres- ence of 14 C to indicate that a sample is of natural origin. Talk about carbon dating may bring back memories of high school science class, but the technology is actually far more advanced to- day, Kalyanam explains. For instance, researchers no longer focus on carbon dating by way of measuring the amount of radioactivity using a liquid scintillation counting instrument. Instead, researchers like CAIS use sophisticated mass spectral equipment—namely, an ac- celerator mass spectrometer (AMS), Kalyanam explains. T e AMS is more accurate and works faster than liquid scintillation counters. In fact, he says, the AMS that CAIS uses is so accurate that it can still detect 14 C even if there is actually less 14 C in the atmosphere today compared to years ago. He notes an interesting fact: "If you submit two natural curcuminoids samples, one manufactured in 2011 and one recently in 2016, CAIS will easily distinguish one from the other, even though these two samples will be indistinguishable by every other known analytical method." Not only that, he says, but "CAIS can exactly detect the extent of synthetic contamination." T is means that even if there are only trace amounts of synthetic curcumin present in a natural sample ( for in- stance, even a 2:98 ratio of synthetic:natural), the "CAIS method can still unfailingly determine even this low level of contamination," Kaly- anam says. T is summer, Sabinsa announced that it will use carbon testing on all batches of Curcumin C3 Complex, the supplier's f agship branded and highly studied curcumin ingredient. T e company says it is doing this to "safeguard customer and consumer conf dence in their product." At least one other curcumin-ingredients supplier is now working with CAIS on carbon dating. Kalyanam says Sabinsa welcomes the company. "Sabinsa was the f rst natural ingredients supplier to seek this testing from [CAIS]," he says. "Sabinsa is proud to be the torchbear- er on this important f ght against adulteration. We are happy to learn that other companies are following our lead to eradicate synthetic cur- cumin contamination in this exploding curcuminoids market." Sabinsa Corp. By leading the charge on carbon-dating curcumin, the supplier is helping to guard the natural-curcumin supply chain from adulteration. BY JENNIFER GREBOW, EDITOR-IN-CHIEF PHOTO FROM SABINSA CORP. This University of Georgia 500KeV accelerator mass spectrometer can be used to identify synthetic curcumin.

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