Nutritional Outlook

Nutritional Outlook, December 2016

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marketing ■ NUTRITIONAL OUTLOOK 16 December 2016 Ecoteas, also focused on yerba maté and at around the same time introduced Yerba Maté Lemongrass, Mint, and Hibiscus teas. Juice Juice drinks are also increasingly making en- ergy claims. Campbell's V8+ Energy range, for example, focuses on both the fruit and vegetable juice content and the added energy from green tea leaves. Te range was extend- ed in early 2016 with three lightly carbon- ated versions: Blackberry & Cranberry, White Grape & Raspberry, and Orange & Pineapple. Blurring of Sports, Energy Within the sports-performance sector, sports and energy products traditionally fulflled diferent needs. Today, however, the two categories are now blurring and increas- ingly compete, particularly as products take a more lifestyle-type positioning, ofering convenient refreshment and functionality "on the go." Te market has opened up whole new ar- eas of opportunity and a focus on other as- pects of health, targeting an increasing range of consumers and usage occasions. Innova Market Insights is your source for new-product data. The Innova Database (www.innovadatabase.com) is the product of choice for the whole product-development team, offering excellent product pictures, search possibilities, and analysis. See what food manufacturers are doing around the world: track trends, competitors, ingredi- ents, and flavors. In today's fast-moving environment, this is a resource you cannot afford to be without. Campbell's V8+ Energy provides healthy energy in the form of natural green tea leaves plus one serving of fruits and vegetables per serving. Photo from camPbell souP co.

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