PD_Packaging Digest

Packaging Digest, Fall 2016

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30 BEST PRACTICES // FALL 2016 www.PackagingDigest.com PROCESSES AND PACKAGING LEADING TRADE FAIR DÜSSELDORF, GERMANY 04 –10 MAY 2017 INTERPACK.COM EVERY INNOVATION HAS ITS STARTING POINT For show information: Messe DŸsseldorf North America 150 North Michigan Avenue Suite 2920 _ Chicago, Il 60601 Tel. (312) 781Ð5180 _ Fax (312) 781Ð5188 info@mdna.com _ www.mdna.com For hotel and travel arrangements: TTI Travel, Inc. Tel. (866) 674Ð3476 _ Fax (212) 674Ð3477 See us at Pack Expo Booth #N-5824 Internet usage during the buying process To facilitate benchmarking, search for trends and help guide vendors about their ef orts to service and support customer journeys, we again asked in which of four stages of the buying process the internet was used. In the chart "Internet Usage vs. Buying Stage" on p.32, most of the buyers use online resources during the f rst two steps of the process. But still 52% of the 201 buyers use the internet to validate suppliers or solutions, creating a short-list of vendors. T e only signif cant change between this year and 2015 appears to be that there are increases in the use the internet in the identif cation and validation stages. Effort to Collect Info vs Buyer Role Total of Buyer Role / Buyer Role All online information Effort Source: Online Buying Behaviour of Packaging Buyers in 2016 by Fontys University of Applied Sciences Lot / hard Little / Easy Null 0 1 2 3 4 5 5.2 5.1 5.6 6.1 4.6 6 7 9 8 10 Initiator Buyer Decider Influencer All Buyer Roles 52% of the 201 buyers use the internet to validate suppliers or solutions, creating a short-list of vendors. Continued on page 32 Which step in the buying process do you use the internet the most? PHOTO BY RAWPIXEL LTD/iSTOCKPHOTO.COM

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