PD_Packaging Digest

Packaging Digest, Fall 2016

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29 www.PackagingDigest.com FALL 2016 // BEST PRACTICES 100 percent versatile www.kochpackaging.com Medical products, contact lenses, consumer goods: we design customized, modular line conf gurations for these f elds of application. Covering forming, f lling, and sealing; feeding, inspecting, and marking; as well as grouping, carton f lling, and end-of-line packaging. Ranging from an intelligent stand- alone solution to an end-to-end automated KOCH packagingLine. For a process that perfectly suits your needs. Your production environment, your budget, your product. For the ideal packaging solution. Examples will be showcased at PACK EXPO 2016 in Chicago. PACK EXPO November 6–9, 2016 Chicago . South Hall . Booth 4252 materials (that is, frequently bought consumables) and suppliers are the leading need, there were a healthy number of buyers seeking equipment, machinery, automation, components and services. A large number (43%) of buyers bought something for the frst time, or a product, service or solution they bought less than one time per year. Tis is an increase over 2015 when the percentage was 27%. Te percentage increased by 16%, but we did not correlate exactly what people were buying for the frst time or infrequently. It is possible that people were buying packaging materials for less than $1,000 online, which is a lot less risky than buying a more complex piece of equipment that costs $50,000. Te budgets for the purchases varied between less than $12K (thousand) and greater than $6M (million). Of the 157 people answering budgetary questions, a majority spent between $12K and $124K (52 buyers) or between $125K and $1.2M (38 buyers). Te distance searched from the buyer's work location can also play a role in how the internet is used and perceived during the purchasing process. Tis year's buyers predominantly searched within their own countries, but 36% looked internationally or worldwide, as shown in the chart "How Far Did You Look for Possible Vendors or Suppliers" (above). Te non- domestic searches were prevalent for purchases with budgets above $125K. Perhaps people searched internationally for higher priced items or services hoping to save money, get better products or services, or both. Te length of the buying process, including the online activities, averaged 3.9 months with a standard deviation of 3.5 months. A majority of the buyers (74%) completed their purchase in four months or less, but 11% reported they needed six to 24 months. Additional demographics can be found in the full report, which you can download for free. How Far Did You Look for Possible Vendors or Suppliers (N=154) 15% 50% 21% 14% Source: Online Buying Behavior of Packaging Buyers in 2016 by Fontys University of Applied Sciences Locally within 100 miles/150 km Regionally within my own country Internationally - but only some selected countries Globally - the country did not matter Non-domestic searches were prevalent for purchases with budgets above $125K. Perhaps...for higher priced items or services hoping to save money, get better products or services, or both. Continued on page 30

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