PD_Packaging Digest

Packaging Digest, Fall 2016

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25 www.PackagingDigest.com FALL 2016 // TRENDS beverage companies invest in dif erent decorating technologies in the next couple years. Many respondents to this survey weren't so forthcoming when it comes to what's next, with 64% declining or unable to identify the technologies they plan to use in the near future. T is is just a fraction of the rich data contained in the Food & Beverage Packaging: 2016 Community Report. Other topics include vendor selection best practices, day-to-day challenges, automation technologies, social media use and useful resources. Download highlights of the results of the exclusive Packaging Digest research for free at http://pdlinks. com/2016FBreport. T e survey was designed jointly by Packaging Digest and Readex, a nationally recognized independent research company located in Stillwater, MN. It garnered 1,632 total responses. To best represent the audience of interest, results are based on the 364 respondents who indicated on the f rst survey question that their companies' primary activities are food/beverage products manufacturer and/or contract packager involved with food and beverage. Digital printing is revolutionizing packaging by offering custom, even personalized variations that give products on-shelf distinction. Labels, cartons, corrugated and other packaging substrates have provided the eye-catching billboard for this kind of impactful draw for consumers. Now Omega Packaging (http:// pdlinks.com/Omega) has pioneered what owner Jack Oh believes is a new, breakthrough decorating option for packaging: Custom digital inkjet printing of plastic caps and closures using proprietary equipment. Some highlights: • Full-color digital process, printing directly onto polypropylene caps from 48mm up to 120mm. "But we've done test prints on parts as small as 14mm diameter," Oh says; • No screens or plates required, so changing artwork or colors is simple. Oh says the process is as fast or faster than screen, pad or offset printing; • Low-migration UV-cured ink is suitable for food packaging; • Can print very small text, bar codes, and photographic images—at 360 dots per inch (dpi); • Variable data is possible; • 1-color print or 1,000 color print costs the same (approximately 5 to 10 cents more per cap, depending on size of the cap and the quantity); • Low minimum (1,000) on orders. "Customers increasingly want shorter lead-times, smaller batches, higher quality and more customization," Oh says. "Compared to using a printed label, this process eliminates the label material and adhesive, as well as the need to apply the label. The elimination of the label substrate is also considered by some to be a more sustainable approach to packaging." — Rick Lingle, Technical Editor Direct digital printing creates colorful custom closures Photo-quality CMYK digital printing of plastic caps opens up more colorful choices for brand owners wanting packaging that makes a stronger impression with consumers.

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