PD_Packaging Digest

Packaging Digest, Fall 2016

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24 TRENDS // FALL 2016 www.PackagingDigest.com What makes this Martens Pils Belgian beer bottle so noteworthy and remarkable? It doesn't have a label. Sure, it looks like it's decorated with a no-label-look polymer label that's been used on beer and numerous other bottles, but Martens Brewery is one of the f rst users of direct on-bottle digital printing. Direct Print Powered by KHS (www. khs.com) is the f rst industrial-scale, digital printing process with low- migration LED UV-cured inks for food- safe decoration of PET bottles. The Digital Print technology won "Best Industrial Production Solution" from the European Digital Press Assn. (EDP) at drupa 2016, the largest printing equipment tradeshow in the world. Jan Martens, brewery owner, deservedly takes pride in his company's innovative beer bottle. "Direct Print technology replaces the label of our standard Pils and we are now creating a more premium look and feel for our own brand," says Martens. — Rick Lingle, Technical Editor Martens Brewery f rst to decorate beer bottles with direct digital printing Along with f exibility and speed that goes with digital printing, Direct Print also results in a more sustainable package by eliminating the label. When it comes to packaging graphics, which decorating technologies is your company CURRENTLY USING? Pressure-sensitive labeling Glue-applied labeling None indicated Direct-package printing: preprinted Direct-package printing: online/on-demand NET: Direct-package printing Shrink-sleeve labeling 41% 28% 17% 57% 33% 62% 55% Source: Food & Beverage Packaging: 2016 Community Report from Packaging Digest When it comes to packaging graphics, which decorating technologies is your company PLANNING TO USE in the next two years? Shrink-sleeve labeling Pressure-sensitive labeling None indicated Direct-package printing: online/on-demand Direct-package printing: preprinted NET: Direct-package printing Glue-applied labeling 9% 6% 64% 17% 15% 32% 16% Source: Food & Beverage Packaging: 2016 Community Report from Packaging Digest "Direct-package printing: online/on demand" technologies. T e total net percentage of respondents currently using "Direct-package printing" is 62%. When it comes to "Direct-package printing" methods for future use within the next two years, "online/on demand" (at 17%) takes the lead over "preprinted" (at 15%). "Online/on demand" direct- package printing also takes the lead over all other decorating methods included in this poll: "Pressure-sensitive labeling," "Shrink-sleeve labeling" and "Glue- applied labeling." "Pressure-sensitive labeling" has a fair amount of market share today, with 55% of respondents saying they are currently using this technology. But future use is a bit questionable with the percentage of respondents saying they plan to use PS labels in the next two years in the single digits (9%). A high percentage of respondents (41%) selected "Glue-applied labeling" for current applications, which is consistent with the number of processing plants equipped with high-speed roll-fed glue labelers, mostly for round containers such as glass or plastic beverage bottles and metal food cans. But, at a mere 6%, "Glue-applied labeling" pulls up the rear for decorating technologies that food and beverage respondents plan to use in the next two years. While the market for "Glue-applied labeling" may be waning, the popularity of "Shrink-sleeve labeling" hasn't peaked yet, as 16% of respondents say they plan to use this technology in the next two years. T at's the stecond highest decorating technology selected by packaging professionals in this poll, behind "Direct-package printing: Online/on demand." T ese shifts will also impact packaging operations and capital equipment expenditures as food and Exclusive research exposes shifts in decorating methods for foods and beverages. Note: Percentages in the charts don't add up to 100% because respondents were able to select more than one option.

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