PD_Packaging Digest

Packaging Digest, Fall 2016

Issue link: http://dc.cn.ubm-us.com/i/737088

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13 13 www.PackagingDigest.com FALL 2016 // TRENDS packaging concepts Honest Marijuana cans protect cannabis from light, moisture and oxidation At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them. In August 2016, the company introduced sustainable packaging drawn straight from the food industry: metal cans. The packaging design, an unusual one for cannabis, protects the marijuana from crushing and defends against the deleterious effects of light and moisture. The hermetically sealed packaging also protects the product from oxygen; the filled cans are flushed with nitrogen prior to lidding. According to Honest Marijuana Co., the package (unopened) can preserve cannabis flowers for years. "We were looking for the best in freshness preservation, antioxidation measures and nitrogen- flashed capabilities," says company founder Anthony Franciosi. "We do not know of any better way to preserve our product as of right now." It holds an eighth of an ounce of cannabis. Supplied by N2 Packaging (http://n2pack.com), the custom packaging features a metal lid that has a ring-pull for ease in opening and an overcap reclosure for product storage. Each can features two paper labels, one on the can and one on top of the lid. Both the can and the lid are recyclable, once the labels—supplied by The Label Shoppe (626-333- 4001)—are removed. — Kate Bertrand Connolly, contributing writer Chameleon Cold-Brew coffee transforms its look Chameleons, like packaging, can change their look as appropriate, so it's doubly proper that Chameleon Cold-Brew made a dramatic revision of its coffee label and look to better position the brand for wider distribution through a rebranding by Bex Brands (http://bexbrands.com). The label graphics design increases the products' shelf impact and ties deeply and directly to a prominent mosaic-style vibe that's part of the history, art and culture of the company's Austin, TX, location. "Bex offered such a new and exciting perspective," says Chameleon Cold-Brew ceo Chris Campbell. "They're dedicated, passionate and willing to take risks." The previous label was a white biaxially oriented polypropylene (BOPP). The new labels are converted by DWS Printing Associates (http://dwsprinting.com) using a 2.6-mil metallized BOPP supplied by Avery Dennison (www. averydennison.com) that's flexo-printed by DWS in six colors. "The metallized substrate and matte lamination got the brand's attention as reflective of the premium look and feel they desired," says Andy Staib, DWS owner. "We wanted to help make Chameleon an iconic Austin brand, emphasize organic and more clearly differentiate the line of RTDs from concentrates," explains Campbell, who loves the holographic-style effect of the metallized labels. "It's more eye catching, allowing the bottle to stand out, and literally shine, on shelf," he says. "There are very few products with that effect on the labels, which brings a whole new vibrancy to the product and brand. It was a challenge to find a printer to recreate this effect, but they were able to do it perfectly, and were really hands-on throughout the whole process. DWS really brought our vision to life with the holographic effect." The products include six ready- to-drink (RTD) varieties in 10-oz recyclable glass bottles, six concentrates in 4-serving 16-oz and 8-serving 32-oz sizes plus a bag-in-box format. They are available at chameleoncoldbrew.com, at online grocery delivery services and at select retail stores nationwide. Read more at http://pdlinks.com/Chameleon

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