MDDI_Medical Device & Diagnostic Industry

MDDI, July 2016

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MD + DI MEDICAL DEVICE AND DIAGNOSTIC INDUSTRY JULY 2016 | 33 Image courtesy of LEMO USA "Startups are very focused," Jew said. "They can tell you whether they have the time or they have the money." Dialogue between Molex and a medical device maker can vary, depending on the size of the company and the nature of the relationship. Sometimes Molex works di- rectly with the OEM, and other times, its interaction is with an EMS subcontractor. In order to smooth the process of con- nector selection, it's important for OEMs to have details about the product, such as the level of compliance required, Kalaijakis said. OEMs should also be clear about their expectations, such as the time to market and the price points they have in mind. Catching those details up front helps pre- vent problems that can hold up a medical device later on. "You want to make sure you get things sorted out on the front end," Kalaijakis said. Price plays a major role in connector se- lection, too. Whereas the military will pay for high-performance connectors, medical device makers typically operate on tighter budgets, Jew said. The OEM's budget helps the supplier determine how to address their requirements. A custom connector is always possible, but that choice depends on how much time the OEM has and how much money it is willing to spend, Jew said. If the company does not want to spend more for a custom connector, Lemo will look at catalog products or find ways to make smaller modifications. It's one matter to address the technical requirements asked of connectors and an- other to address the business requirements. Cost is a matter of the cost per unit, which in turn depends on how many connectors an OEM wants to make. The supplier needs to know the technical and the cost require- ments in order to proceed with design work, Jew said. "They go hand in hand, the technical and the business part," he said. "There has to be a good business case for a new technology or a new way to go with a connector." Frank Vinluan is a frequent contributor to MD+DI. Reach him at frankvinluan@gmail. com. 2 A Lemo R Connector, a rectangular self-latching connector with a plastic shell, can be used in applications such as dental equipment. Content Licensing for Every Marketing Strategy Marketing solutions f t for: • Outdoor • Direct Mail • Print Advertising • Tradeshow/POP Displays • Social Media • Radio & Television Logo Licensing | Reprints | Eprints | Plaques Leverage branded content from MD+DI to create a more powerful and sophisticated statement about your product, service, or company in your next marketing campaign. Contact Wright's Media to f nd out more about how we can customize your acknowledgements and recognitions to enhance your marketing strategies. For more information, call Wright's Media at 877.652.5295 or visit our website at

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