MDDI_Medical Device & Diagnostic Industry

MDDI, July 2016

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Manage Your Subscription For fast and easy subscription service, visit For all other customer service inquiries, call 800/869-6882 or e-mail MD+DI/MeDIcal DevIce anD DIagnostIc InDustry (ISSN 0194844X) is published monthly by UBM Canon, 2901 28th St., Santa Monica, CA 90405; 310/445-4200; FAX 310/445- 4299. Periodicals postage paid at Santa Monica, CA, and at additional mailing offices. SUBSCRIPTIONS—Free to qualified subscribers as defined on the subscription card. Basic subscription price $150 (one year). Delivery outside United States by air service. For telephone inquiries regarding subscriptions, call 763/746-2792. CHANGE OF ADDRESS—Notices should be sent promptly to P.O. Box 47461, Plymouth, MN 55447. Please provide old mailing label as well as new address. Allow two months for change. EDITORIAL CONTRIBUTIONS—Electronic submissions in Microsoft Word are preferred. Submissions may be e-mailed to, faxed to the attention of MD+DI at 310/445-4269, or mailed to Editor, MD+DI, UBM Canon, 2901 28th St., Santa Monica, CA 90405. NOTICE—Every precaution is taken to ensure accuracy of content; however, the publishers cannot accept responsibility for the correctness of the information supplied or advertised or for any opinion expressed herein. POSTMASTER—Send address changes to MD+DI/Medical Device and Diagnostic Industry, P.O. Box 47461, Plymouth, MN 55447. Printed in U.S.A. ©2016 by UBM Canon. All rights reserved. Reproduction in whole or part without written permission is prohibited. Editorial Staff EDITOR-IN-CHIEF AND DIRECTOR OF MEDICAl CONTENT Jamie Hartford ASSOCIATE EDITOR Marie Thibault CONTRIBUTING EDITOR Jim Dickinson Departmental Staff WESTERN REGIONAl SR. ACCOUNT DIRECTOR; BRAND DIRECTOR, MD+DI Becky Roll 310/445-3704 CA, MN ACCOUNT DIRECTOR Andrea Marmalstein 310/445-3737 AZ, CA, CO, IA, ID, KS, MO, NE, NV, OR, TN, TX, UT, WA, WI, W. Canada SR. ACCOUNT DIRECTOR Brian Toole 508/904-5655 FL, GA, IL, MD, NC, NJ, PA, SC, VA ACCOUNT DIRECTOR Jason Bishop 339/298-2132 CT, IN, KY, MA, ME, MI, NH, NY, OH, RI, VT, E. Canada GROUP SAlES MANAGER, EvENTS Diana Coulter 310/445-3707 ACCOUNT MANAGER, EvENTS Delanie Gaylord 415/947-6988 ACCOUNT DIRECTOR, QMED Nicole Welter 310/445-3754 ClIENT SERvICES MANAGER, QMED Renee Bernabe 310/740-6197 DIRECTOR, BUSINESS DEvElOPMENT & CONFERENCE SPONSORSHIP/EvENT PROMOTION Colleen Sepich 339/298-2207 SAlES ExECUTIvE Sharon MacLeod 339/298-2208 lIST RENTAlS Statlistics Tel: 203/778-8700 REPRINTS Wright's Media Tel: 877/652-5295 INTERNATIONAl EUROPEAN CONTACT Adela Ploner +49 8192 933 780 Austria, Belgium, Denmark, England, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Scotland, Sweden, Switzerland, Wales SENIOR ACCOUNT MANAGER Alston Tian +86 1057 652822 China ACCOUNT MANAGER Gerry Zhang +86 2161 577217 China, Hong Kong, Macau, Taiwan GENERAl MANAGER Luke (Hayato) Ishihara Tel: +81 3436 05683 Japan MANAGING EDITOR/SAlES & MARkETING Hiroyuki Sato Tel: +81 5296 1026 Executive Officers Medical Sales Staff SENIOR ART DIRECTOR Quinn Williams PRODUCTION MANAGER Santhosh Kumar Dorairaj CIRCUlATION MANAGER Jill Anderson USER SEGMENTATION MANAGER Orlando Lopez SENIOR MANAGER, CONTENT MARkETING Steven Carlisle CHIEF ExECUTIvE OFFICER Scott Schulman CHIEF OPERATING OFFICER Brian Field MANAGING DIRECTOR Lori Silva SENIOR vICE PRESIDENT/MEDICAl PORTFOlIO DIRECTOR Steve Corrick SENIOR vICE PRESIDENT, SAlES Amy Sklar SENIOR vICE PRESIDENT, ENGAGEMENT & INSIGHTS Laurie Strangia SENIOR vICE PRESIDENT, MARkETING Fred Howard vICE PRESIDENT, CONTENT AND STRATEGy Shana Leonard vICE PRESIDENT, PRODUCTION AND CREATIvE SERvICES Jeff Tade vICE PRESIDENT, MEDICAl MEDIA SAlES & DIRECTORIES Tim Simone vICE PRESIDENT, EvENTS Nina Brown EXPERIENCE THE REGION'S LARGEST MEDTECH EVENT Q Get answers from over 600 specialty suppliers and service providers Q Experience a wealth of educational opportunities, including a comprehensive medtech conference, free presentations, and open-to-all keynotes Q Cut through the crowd with a variety of networking opportunities EXHIBITION & CONFERENCE: September 21-22, 2016 Minneapolis Convention Center 32614_MN_MDM16 Registration and details at… 4 | JULY 2016

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