MDDI_Medical Device & Diagnostic Industry

MDDI, July 2016

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room for new offerings and ideas. Grossman ticked off the pain points with the design of the nasal atomizer kits commonly used by nonprofits: "Every time you open the box, you have to remove four different caps from different parts of the body. There's the nasal atomizer syringe—when you twist it on, it's actually really hard to get it aligned properly and if it's misaligned, naloxone will spray out the side of the syringe when you depress it. There are issues associated with assem- bling a syringe in an emergency situation. It's just not an ideal experience." He saw an opportunity to conceptualize a new design. The design needed to fit the user envi- ronment, said Lindsey Mosby, executive strategy director and healthcare practice lead at Frog. "We're talking about people who are scared, who are nervous," she said. Grossman began working on designs in his spare time. He explained that after identifying the current pain points, he cre- ated a list of design principles to help him ideate designs, asking himself how a new design could reduce assembly and make it easier to administer a single dose. "You can think very specifically about each design issue, and then you start to synthesize these smaller concepts into bigger concepts," he said. It was important to make the design "ro- bust" enough to handle bouncing around in a backpack, Grossman said. "You'll notice we used heavier plastics and thicker forms that speak to this robust nature so that peo- ple won't be worried that it will accidentally administer itself in your bag," he said. Grossman sketched out a few design concepts for a nasal atomizer, including a prefilled syringe that would make it clear when the user needed to switch to the other nostril, a dual-nostril atomizer with a tube- like look, and a dual-nostril atomizer with a pill-like shape that split the single dose for each nostril. It was the third design that Frog believed "had the right balance of robustness and ac- cessibility," according to a document sum- marizing the design process. The device has an open, clear package with a grippable cap that is opened to reveal the syringe plunger. The dual-nostril, clear body design means users don't have to switch nostrils and can see that the naloxone is being dispensed. A soft foam around the nostrils should make it a fit for all noses as well. While there's a great need for opioid overdose treatment, Grossman pointed out that the device design could have a place in other applications, including administra- tion of endotracheal drugs in an emergency room setting. The atomizer started as a concept proj- ect for Grossman in his spare time, but Frog is now looking for a partner to move forward with the design. Mosby explained that "passion projects" are a regular undertaking at Frog. "In a field like healthcare, where it's hard to innovate . . . most of our clients are not in a position to go white space. If we can do some of that work on 'Frog time,' but then put that out there and have a potential partner come forward . . . anything that might bring some- thing to market sooner rather than later— that's a great thing." Marie Thibault is MD+DI's associate editor. Reach her at marie.thibault@ubm.com . 2 31''-. 1)31,*3+120#30$103/)) +0-/2313(.-*3/0$3#.&-3(&+0.%2-+! Introducing DuraReel ® . The UL 60601-1 compliant, antimicrobial retractable power cord reel. /0$3'10/2,031,*32%').#22 +120#3130.'3'-/.-/0#3($..+230$2 302+02*31,*31''-. 2* &-122)!30+3$21 #3*&0#33$.+'/01) -1*23(.-*3.,03"&,($3.-3"2(.%23130-/'3$11-*31,*3/+321+#30.3()21,!3 &-122)31)+.3/+33(2-0//2*30.331,*3%220+30$2333 3+01,*1-* .-331,0/%/(-."/1)32/(1(#!3$23$.&+/,3(.-*3-22)31,*3')&3/,()&*231,0/%/(-."/1) 31**/0/ 2+30.3'2-%1,2,0)#3'-.02(0311/,+03%.)*3%/)*231,*3.*.-!31))31,*3(2/)/, %.&,0+31-231)+.31 1/)1")2! 0-/23&'313(., 2-+10/.,3/0$3#.&-3(&+0.%2-+31".&03.&-3 31''-. 2*31,0/%/(-."/1)3*2+/,31,*3-22)3/,3%.-2 "&+/,2++!3/+/03.&-32"+/02! 1/)1")23/,331,*3%1,#3.0$2-3(.,,2(0.-30#'2+! 1%202$&,02-+'-/,!(.%3 © 2015, AMETEK Inc. All rights reserved MD + DI MEDICAL DEVICE AND DIAGNOSTIC INDUSTRY JULY 2016 | 17

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