PD_Packaging Digest

Packaging Digest, Spring 2016

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9 www.PackagingDigest.com SPRING 2016 Read these bonus articles at packagingdigest.com online exclusives 'Compostable' packaging claim doesn't wow most brand owners Today's top environmental marketing claim on packages isn't "Compostable" despite considerable ef orts by packaging material suppliers in developing new products in this area. So what claim is No.1? pdlinks.com/CompostableClaim The truth about how food packaging influences taste perception Consumers complained that Coke in the white limited-edition can didn't taste as sweet. T ey were sort of right in thinking so, even though the formula was identical. Research by Charles Spence, a professor of experimental psychology at Oxford University, shows how this is one of numerous examples where it is proven that packaging can change the way we perceive the taste of foods or drinks. pdlinks.com/TastePerception 5 exciting, emerging sustainable packaging materials to watch in 2016 Here are a handful of recent innovations on the bleeding edge. It is only a matter of time before these new technologies are not only brought to market but become highly inf uential in various and competing packaging industries. pdlinks.com/2016EmergingMaterials What's happening in motion-control technology? Automation developments in packaging centering on motion control are the topic of this Q&A with an expert from products supplier Parker. pdlinks.com/MotionControl Does this often-overlooked sustainable packaging metric deserve more attention? Not many packaging or marketing professionals talk about the product-to- package ratio, but it can be a critical measure of a product's sustainability. And, intuitively, consumers often sense when the ratio is woefully out of whack, incorporating that into their purchase decision. pdlinks.com/RatioMetric Restalk uses waste from cannabis cultivation to make new paper packaging T e legalization of cannabis for medical purposes and/or recreation in more states has fueled interest in cannabis packaging in recent years. And now legal marijuana cultivation is providing the key ingredient for a new, sustainable packaging material. pdlinks.com/Restalk SEEING THESE ARTICLES FOR THE FIRST TIME? Sign up for Packaging Digest's News & Insights e-newsletter to receive news as it happens. Keep up to date with our quick-scan headlines—the best source for what's happening in packaging, delivered directly to your email inbox three days a week (Tues, Wed and Fri). Go to pdlinks.com/News

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