PD_Packaging Digest

Packaging Digest, Spring 2016

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viewpoint 7 www.PackagingDigest.com Spring 2016 Daphne allen executive editor, Pharmaceutical & Medical Packaging News daphne.allen@ubm.com pulse on packaging Delivering longer life, sustainability and more Shelf life. Foods and beverages can never get enough, right? Tat's why most packaging developers, when asked, say they want more options in barrier materials—despite the myriad choices already available. Adding to the urgency of fnding afordable barrier packaging solutions is the fact that we're seeing food waste pile up in epic proportions—even though one in nine people around the world go hungry every night, according to the Food and Agricultural Organization (FAO) report Te State of Food Insecurity in the World 2014. Sadly, more than 1.3 billion tons of food are lost or wasted every year. Further complicating the packaging challenges for many food and beverage companies are their aggressive sustainability goals, especially if these are being met by using bio-based or renewable packaging materials, many of which score low on the high-barrier scale. A confuence of new developments might just make a positive impact on all counts: improving shelf life, reducing food waste and delivering a sustainable option. In the recent article "We may have discovered the Holy Grail with new recyclable barrier pouches" posted on PackagingDigest.com, sustainability and packaging expert Nina Goodrich of the Sustainable Packaging Coalition talks about a new packaging development she thinks could be a game-changer for food packaging shelf life and sustainability. Now, new barrier fexible packaging using Dow Chemical's Retain technology "has a viable recycling strategy," writes Goodrich. "Tese new pouches can be recycled with other polyethylene (PE) flms and bags at grocery store drop-of locations." But she goes one step further by saying, "I believe this new packaging option combined with up-and-coming high- pressure processing (HPP) food processing technology creates a real sustainable packaging innovation opportunity." But I'm going to go another step further and remind you of upcoming packaging opportunities—and challenges, of course—with grocery ecommerce, which I believe is worthy of another Holy Grail quest because it adds convenience to the trio of benefts italicized above. Rigorous demands of an "always-on" supply chain—as the supply chain association MHI outlines in its 2016 MHI annual industry report Accelerating change: How innovation is driving digital, always-on supply chains—means packaging will have to step up even more. Lots of moving pieces are ftting together quite nicely to solve these complex food packaging problems. Want to learn more? Converting to fexible packaging and packaging opportunities for ecommerce are two of many key issues on the agenda for the one-day, high-intensity "Packaging for Food & Beverage" conference, taking place during EastPack 2016 (June 14-16; New York City). lisa McTigue pierce executive editor lisa.pierce@ubm.com Member of the Intl. Packaging Press Organisation Doing all you can to promote dosing safety? In 2008, Daniel Budnitz, director of the Centers for Disease Control and Prevention's Medication Safety Program in the division of Healthcare Quality Promotion, enlisted the help of private-sector companies, public health agencies, consumer/patient advocates, and other experts to develop strategies to reduce medication overdosing in children. Under PROTECT (Preventing Overdoses and Treatment Errors in Children Taskforce), the group set out to improve medication packaging to reduce harm from unsupervised ingestions, as well as to refne dosing measures on medication packaging and labeling to reduce errors potentially made by parents/caregivers when administering medications. Te efort has already driven much change—voluntary development and implementation of innovative child- resistant packaging, development and endorsement of new dosing and e-prescribing standards, and the public education campaign www.UpAndAway.org to promote safe medication use and storage. However, PROTECT's work is far from over. Budnitz will be renewing his call to the industry for action on June 16 at EastPack during "Drug Dosing Safety, Part 1: Te Case for Safety Innovations and Standardized Dosing in mL: Implications for Packaging & Labeling." In the session, he'll share national safety data, advances in medication safety packaging, the move to standardize dosing to milliliters, and the implications of both for packaging and labeling. Budnitz will then join a panel discussion ("Drug Dosing Safety, Part 2 Panel Discussion: New Child Safety Packaging Features for OTC Packages with Potential Applications for Other Products) highlighting specifc policies including a new ASTM test method; implications of new recommendations from USP, FDA, and physician professional organizations; and new frontiers in packaging improvements for over-the- counter (OTC) solid-dose forms and prescription drugs. Joining Budnitz on the panel will be: •  Mike Reiter, associate director of packaging  engineering, Perrigo Co. •  Elizabeth Quaal Hines, MD, clinical fellow, Medical  Toxicology, Department of Emergency Medicine, New York University & Bellevue Hospital, New York City Poison Control Center •  Russ Granato, regulatory & quality lab manager, Comar  "Te OTC industry voluntarily came together and added fow restrictors to acetaminophen for children, for instance," says Budnitz. "Tere are some reasonable places [for PROTECT] to go next, such as children's cough and cold products, diphenhydramine, and ibuprofen. We are also looking at solid-dose medicines, for example long-acting opioids." During his presentation he will share a list of the top medications children might access. Be sure to join us to hear what's next for PROTECT and to learn how your packaging can help promote dosing safety. Join us on June 16 by registering at www.eastpackshow.com.

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