PD_Packaging Digest

Packaging Digest, Spring 2016

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38 TRENDS // SPRING 2016 www.PackagingDigest.com rising star 'Mission: Packaging' specialist interprets consumers' needs Being successful in the hyperactive world of consumer packaged goods requires insight into what consumers need from product packaging. Figuring that out is a goal of Michigan State University School of Packaging engineer Eric Lausch. He expects technologies like 3D printing for package prototyping and interaction on social media will help him achieve that high-level of customer awareness. Lausch is one of three packaging students selected to participate in the Mission: Packaging program (http://pdlinks.com/MissionPkg), sponsored by Shurtape Technologies LLC, a pressure-sensitive tapes manufacturer. Te initiative sets challenges for the pupils to augment their classroom education by exploring real-world packaging issues, trends and strategies, as well as by talking with industry experts—and then blogging about what they've learned. Here is some of what he has discovered so far: Tell us about yourself. Lausch: I am a ffth year student at Michigan State University. I completed my degree in packaging in 2015 and am now pursuing a second degree in biosystems engineering. In addition, I am an active member of both CoPPAC and Pi Kappa Gamma, two packaging organizations at Michigan State. Outside of school, I am an avid car enthusiast and you can usually fnd me golfng, spending time with friends or reading a good book. What does participating in Shurtape's "Mission: Packaging" program mean to you? Lausch: Being selected as one of three students nationwide to participate in Shurtape's inaugural "Mission: Packaging" program has been an incredible opportunity thus far. Participating allows me to blend my knowledge and experiences from the classroom with my work experience and apply them to a variety of topics and challenges presented in the Mission. Trough my writing on the Mission's blog, I am able to broadcast my ideas and share them with people who are learning about packaging or already in the feld. What segment of packaging interests you the most and why? Lausch: Te segment of packaging that I fnd particularly interesting is consumer packaged goods (CPG). Interpreting consumers' needs and wants to help enhance the brand or even the product itself is a unique and challenging experience. What real-world packaging experiences have you had and what did you learn from them? Lausch: I started building packaging experience by supporting the Fresh Produce Packaging Group at Michigan State University. Te group was participating in a joint research project with an international chemical company to investigate new compounds for the development of active materials to improve food shelf life. Not only was this my frst opportunity to gain practical packaging experience, it was also a chance to see frsthand what happens at the front end of long-term innovation project. My work as a research assistant at MSU led me to an internship at an industry-leading closure company where, as a packaging engineering intern, I was introduced to R&D testing techniques and equipment. I learned what it takes to conduct package performance testing for a range of products and how this testing afects the creation and modifcation of products. I am currently interning for a multinational food and beverage company, where I am being exposed to the practices of a large CPG company while learning what it takes to be successful in such a large business. Is there any particular technology that you see accelerating over the next few years and why? Lausch: Over the next few years a technology that I see accelerating in the packaging feld is 3D printing. Tis rapidly developing technology allows prototypes to be created in a matter of minutes and opens the door to real-time packaging innovation and problem solving. How can/should social media be used to advance packaging? Lausch: With its constant presence in society today, social media holds incredible promise in the pursuit to advance packaging. Increased eforts toward resource sustainability and reducing environmental footprints can be witnessed in companies around the world. However, in the end, packaging is driven by the choices of the consumer. Using social media to promote topics like sustainability, re-use and recovery can have a huge impact on the continued advancement of packaging. ad index Advantage Puck .................................................. 9 www.AdvantagePuck.com All Packaging Machinery Inc. ........................... 21 www.allpackagingmachinery.com Allied Electronics, Inc. ........................................ 2 www.thinkallied.com Auger Manufacturing Specialists ..................... 20 www.augermfgspec.com Barger, a Division of Placon ................................ 3 www.bargerpackaging.com DAK Americas ................................................... 15 www.dakamericas.com Finding Trucks .................................................. 20 www.findingtrucks.com FP International .................................................. 6 www.gopropakr.com/PD0416 HLP Klearfold .................................................... 13 www.hlpklearfold.com KHK USA Inc...................................................... 27 www.khkgears.us KHS AG .............................................................. 19 www.khs.com Kliklok-Woodman ............................................... 1 www.kliklokwoodman.com Koch Packaging Systems ................................. 35 www.kochpackaging.com OK International Corp. ...................................... 33 www.oksealer.com PMMI................................................................. 12 www.pharmaexpo.com Shurtape Technologies ..................................... 29 www.shursealsecure.com Simplimatic Automation ..................................... 8 www.Simplimatic.com STA, LLC ........................................................... 23 www.sta-tapes.com The Dow Chemical Co. ..................................... 40 www.dowpackaging.com Transparent Container Co. .................................. 5 www.transparentcontainer.com VP Plastics and Engineering ............................ 39 www.vpplastics.com Company Name Page number Company Name Page number Company Name Page number

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