PD_Packaging Digest

Packaging Digest, Spring 2016

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33 www.PackagingDigest.com SPRING 2016 // NEW TECHNOLOGY equipment maintenance costs, overspray and ink particulates contamination. Tis negates the risk of low quality graphics and codes, resulting in reduced returns and supply chain waste. Finally, converters can also ofer customers a highly advanced digital print solution, using existing print assets and machinery. Tis avoids capital investment, remapping of workfows and resource to reduce time to market and costs. What color options are possible with each? Wyres: Te initial DataLase technology combined with a low-energy laser resulted in an irreversible color change from white or clear to black, or clear to white. Variprint enables printing from transparent or white to any single monochrome color (black, white, red, blue, green and any combinations thereof, depending on the application). Infnity enables printing from transparent or white to multicolor from a single coating. Both solutions allow printing of high contrast text, date and lot codes, quick-response (QR) codes, bar codes, logos, images and graphics across a range of substrates and applications. How is this a breakthrough for customers? Wyres: With the continual expansion of SKUs in fast-moving consumer goods (FMCG), retailing and the outstanding success of the global "Share a Coke Campaign," brands and retailers are looking to diferentiate their products through mass customization or personalization to increase sales. Up to now, this has typically been achieved via hybrid digital systems using conventional print techniques and subsequently printing variable data via digital technology. Tis process can be slow and expensive. DataLase technology is highly responsive and can maximize consumer interaction and brand owner value around key events and promotions within 24 to 48 hours of the requirement. Tis changes the game in the execution of real-time marketing for brands. DataLase can be used to understand and respond to the preferences of individual consumers by customizing graphics, images or codes on labels, packaging and much more. Tese personalized variable-data messages and graphics can greatly increase engagement while providing valuable marketing insight and track-and-trace data. Te revolutionary nature of the DataLase technology can be used across the FMCG market place from food and beverage, pharmaceutical and medical, to home and personal care applications. Can you identify a customer application? Wyres: Te DataLase solution is designed to complement the industry's most dynamic production lines and is actively used today for folding cartons, cans, bottles, labels, fexible materials, cases and other packaging materials. Variprint will specifcally be launched at drupa, the largest print exhibition in the world, taking place in June 2016. Te Infnity platform will be launched in 2017. What can we expect to see with these technologies this year? Wyres: DataLase has an established and rapidly growing install base for its laser coding and marking solutions across a range of markets and applications. Along with the launch of the Variprint inline digital printing technology platform, we will announce a number of new partnerships around the integration and installation model at the same time and will showcase future product lines the Infnity platform. In addition, DataLase has recently announced its new venture with SpeciaLase, a new Sato company dedicated to the development of laser coding and inline digital printing in Asia Pacifc where we expect adoption of the technology to accelerate rapidly. "these personalized variable-data messages and graphics can greatly increase engagement while providing valuable marketing insight and track-and-trace data." — Chris Wyres, CEO, DataLase

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