PD_Packaging Digest

Packaging Digest, Spring 2016

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32 NEW TECHNOLOGY // SPRING 2016 www.PackagingDigest.com Color paints a pretty picture for inkless in-line digital printing Nimble brand owners wanting to step closer to real-time, on-demand graphics for packaging have two new colorful options coming to market in the form of Variprint and Infnity brand Inline Digital Printing technologies from DataLase. Rick Lingle, Technical Editor First there was vendor DataLase's titular technology that permitted in-line customization of alphanumeric and graphics "printed" by high- speed, low-power laser marking onto specially- treated sections of paperboard and corrugated. It produced monochrome marking on those substrates. Now the company is expanding the technology's applicability for brand owners desiring the same kind of fexibility using color marking on virtually any substrate. Chris Wyres, CEO of DataLase (www.DataLase. com), tells us about the company's newly patented Variprint and Infnity Inline Digital Printing methods. What intellectual property do the new patents protect and provide? Wyres: Te new patents provide additional and overarching protection for the materials, methods and applications of our in-line digital printing technology platforms. Te granting of these additional patents demonstrates the level of innovation and capability that the DataLase solution is able to ofer to the Fast-Moving Consumer Goods sector. Digital print is growing because it ofers a signifcant advantage over conventional print techniques, delivering capability for responsive and timely customized marketing and promotion on packs and products. Our ground-breaking technology is cost efective and efcient, providing a high added-value solution for today's print market to meet the needs of brand owners, retailers and packaging converters alike. What applications are most appropriate? Wyres: Similar to our products for laser coding, Variprint and Infnity can be incorporated into a variety of coatings, enabling them to be applied to virtually any substrate. Our initial focus markets include product coding, mailing, inline digital printing of secondary packaging, inline digital printing of labels and inline digital printing of folding cartons, where we have identifed clear market needs. Working closely with our global strategic partner network, the scalable, modular technology platforms created by DataLase will be used to address opportunities in other packaging and print formats. What's needed to use the technology? Wyres: For brand owners, co-packers and converters to reap the benefts delivered by Variprint or Infnity, they will need to incorporate the unique additive from DataLase into a coating that is then applied to a pack via normal print methods such as fexo, gravure and litho. When the coating is then exposed to a laser, at the point of packing or flling, it generates a color change reaction in the pigment, creating the graphics or variable data required. To use the Variprint and Infnity technologies, packers and converters need to use a high-speed LDA printer to deliver high resolution, on-demand digital printing. What are the cost and complexity diferences? Wyres: For a number of reasons, the total cost of ownership of inline digital printing versus conventional digital or hybrid digital systems is sharply lower. Firstly, the inline nature of the DataLase technology system brings cost advantages to the entire supply chain. For packers and fllers, this includes avoiding the need to invest in large-scale out of line digital capacity and is a rationalization of stock-keeping units (SKUs). Tis delivers a huge impact on efciency and minimizes inventory and tie up of capital. From a performance perspective, as DataLase technology is inkless. Brand owners are able to deliver a clean, high-defnition, cost-efective printed pack and avoid issues associated with ablation, inkjet and thermal printing such as high Instant, on-the-fy changes can be made without ink and in color directly onto packaging during production.

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