PD_Packaging Digest

Packaging Digest, Spring 2016

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22 BEST PRACTICES // SPRING 2016 www.PackagingDigest.com 6 fabulous flexible packages win top awards InnovatIve structures and new materIal technologIes paid off for these food and healthcare packages honored by the Flexible Packaging Assn. in its annual competition. 1. highest achievement award Campbell Soup Ready Meals retort pouch by Bemis Co. Inc. It's a pouch. It's a bowl. It's a convenience that consumers will crave. Shelf-stable retort pouch for Ready Meals from Campbell Soup make microwave heating and subsequent eating quick and easy, especially away from home. Te pouch self-vents, making it efortless to heat up the food. Once hot, an easy-open tear converts the pouch into an eat-from bowl, so people can enjoy a hot and tasty meal at work or home, work or wherever. FPA shares these additional details: "Te microwave-friendly design includes cool touch zones, Magic Steam technology and controlled venting to eliminate hot or cold spots." See our coverage of Campbell's Ready Meals packaging at http://pdlinks.com/ReadyMeals. Lisa McTigue Pierce, Executive Editor Te Campbell Soup Ready Meals pouch-that-turns-into-a-bowl garners the Highest Achievement Award from the Flexible Packaging Assn.'s annual competition for innovation. And another fve packages earn Gold Awards for Packaging Excellence; Printing & Shelf Impact; Technical Innovation; and Sustainability. FPA's Flexible Packaging Achievement Awards were presented March 1, at a gala dinner at the Ritz-Carlton Golf Resort in Naples, FL, to kick of the 2016 FPA Annual Meeting. 4. gold award: technical Innovation Dispos-a-vent barrier pouch by Oliver-Tolas Healthcare Packaging For medical device packages that are autoclave (steam) sterilized, Dispos-a-vent ofers a "fexible" alternative to lidded trays and other rigid packaging. In addition to withstanding the high-temperature autoclave process, this barrier pouch prevents moisture egress, keeping devices protected from losing moisture and sterilized until point of use. 3. gold award: Printing & shelf Impact; and gold award: Packaging excellence Kohinoor Anti-Slip Bag by Flex Films (USA) Inc. Micro-embossing on the fnished laminate flm prior to bag making gives this premium rice bag special anti-slip properties. Stacked bags stay in place, whether on a shelf in the store or at home, or on a unitized pallet stacked several feet high. Added in register, the micro-embossing is selectively positioned in the center of the bag (at the point of maximum contact with the other lay-fat bags for a high coefcient of friction). But it doesn't mar the packaging graphics or interfere with the barrier properties of the bag because it only alters the surface of the flm. Additionally, FPA tells us that "It is also so designed that it does not physically puncture the flm surface so that barrier properties remain unafected and there is no development of micro-pores that allow mites or micro-organisms to enter the package." 2. gold award: Printing & shelf Impact Lay's Summer Promotion by Emerald Packaging Inc. Picnics, barbeques and parties with friends and family help make summers memorable. Frito-Lay wanted to tap into that positive mojo. So for its Lay's Summer Promo, it invited customers to submit their own photos. Snack bags were then digitally printed with the customer's submitted picture, creating a customized ecommerce product and personal experience. A unique bar code on the package links the photograph to the package and the package to an individual consumer, ensuring that customers get the right packages. According to Kevin Kelly, owner/CEO of Emerald Packaging, the entire package is digitally printed on an HP Indigo 20000 press, carefully matching the brand's colors with its conventionally printed bags as well as incorporating the variable data (photo and bar code) for each package.

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