PD_Packaging Digest

Packaging Digest, Spring 2016

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17 www.PackagingDigest.com SPRING 2016 // TRENDS E-liquids come in various nicotine strengths, or with no nicotine at all, and they're available in myriad f avors. Many have a sweet and/or fruity f avor prof le, like mango, butterscotch, chocolate, banana or doughnuts. Some vaporizers, including rechargeable e-cigs, use pref lled, sealed, disposable containers of e-liquid. Others need to be manually ref lled with e-liquid, which is typically sold in small bottles. child safety Although e-cigs and other vaping devices don't create smoke, opinions about their use are divided. Some view them as positive, society-friendly products that reduce tobacco-related social friction and illness—or as a tool for smokers wishing to quit that habit. Others see vaping as a gateway to tobacco smoking, specif cally for teens and young adults. But all agree on the need to keep nicotine- containing e-liquids away from children, who can be sickened or even killed by ingesting it. To that end, President Obama in January 2016 signed the Child Nicotine Poisoning Prevention Act of 2015 into law. T is legislation requires liquid nicotine to be packaged in accordance with the Poison Prevention Packaging Standards (16 C.F.R. 1700.15). T e new federal child-resistant packaging legislation does not apply to pre-f lled, sealed, disposable e-liquid containers, but rather to the small containers of e-liquid used with ref llable devices. T e law will take ef ect this summer. "Although our disposable e-cig packaging is exempt from this legislation, since [the product] is pre-f lled with e-liquid, ProSmoke uses [a] blister clamshell with child-resistance in mind," says Matthew Nocifora, president of ProSmoke. A single electronic cigarette, the equivalent of two-plus packs of tobacco cigarettes, is contained in each of the blister clamshells. Continued on page 18 Many e-cig users, especially younger ones, view e-cigs as a lifestyle accessory. Some brand owners are therefore using packaging design (both graphic and structural) to position their e-cig brands as stylish, chic or elegant. Vintage E-Liquids' One Flick dispenser, for example, is designed with the look and feel of a ref llable pocket lighter from the "Mad Men" era. The Vintage e-liquid dispensers also are decorated with intriguing graphics— and the packaging is now child-resistant. The One Flick combines a rigid outer case with a plastic insert that holds e-liquid. To open the package, the consumer pushes the back of the hinged lid forward to bypass a latch, while at the same time lifting the front of the lid. An instructional label on the back of each case shows how to open the child-resistant package, which launched in early 2016. Flipping open the case's lid reveals the dispenser tip of the insert. For controlled dispensing of e-liquid drops, the consumer presses on the insert through a circular opening in the front of the case. The package comes in two sizes: 15 ml and 35 ml. Graphics are identical for both sizes. Vintage's e-liquid collection comprises six f avors, with names like The Lover, The Sinner and The Seeker. The packages are decorated with evocative illustrations keyed to the f avor names. Nedal Makarem, principal, Vintage Vapours llc, reveals how the child-resistant package was developed. how clever to make slight changes to your original container to make it child resistant. what more can you tell me about the development of this? Makarem: As you mentioned, maintaining the "look" and the branding of our original bottle was essential when it came time to embark on the C-R bottle. The C-R feature took more than a year to design, manufacture mold(s) and modify based on feedback and C-R testing. Based on our research, there was no other C-R f ip top package on the market. Therefore, creating the f rst of its kind was quite the process. There were many iterations and several scrapped molds to get the product C-R certif ed, and we f nally released it in February of this year. The original packaging had been launched in September 2014. We currently manufacture our own bottles using 3rd party injection and blow molding facilities in Riverside County, CA. why use a two-ply label on the side? Makarem: In regards to the label, we wanted to include as much information as possible to comply with both current and upcoming State, Federal and International regulations. Since we had a limited amount of real estate on the bottle, the two-ply/catalogue label route was chosen. This label also helps to seal the bottle and serves as somewhat of a "tamper resistant" feature. The label is typically peeled off in its entirety to open the bottle, which is why we have the perforation at the bottom. Once the label is removed, you can still see the nicotine level of the bottle. the embossed "v" underneath the back label is beautiful. i know you want to give customers opening instructions for the new c-r feature on the package. But how long do you anticipate having a back label? is this required? Makarem: Since we created a C-R mechanism that hasn't been seen before, we felt that it was necessary to provide opening instructions not to make it "adult resistant." Although it is not required, we will be keeping the back label for the foreseeable future, as every new customer is seeing this new mechanism for the f rst time. Once the market is familiar with this mechanism, we can then look to phase it out. is the c-r feature on the larger 35ml size the same as on the smaller 15ml size? Makarem: In regards to the 35ml bottle, it is also C-R and uses the same C-R feature/mechanism as the 15ml bottle. This was released in March of this year. Both the original bottle, as well as the C-R bottle, have Pending Design and Utility Patent applications in the U.S., and have already been issued several patents internationally. New Vintage child-resistant packaging adds stylish safety to e-cig liquids The Vintage package was redesigned to incorporate a child-resistant feature. A molded tab catches the lid, preventing it from opening until the top of the package is slid forward. A label on the back clearly shows the new two-step opening operation. ProSmoke's packaging lets consumers see as much of the product as possible yet contains plenty of information to help educate interested customers.

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