PD_Packaging Digest

Packaging Digest, Spring 2016

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13 13 www.PackagingDigest.com SPRING 2016 // TRENDS packaging concepts Detergents switch to new recyclable pouches Seventh Generation is committed to achieving zero waste by 2020, and sustainable packaging is a key element in its strategy. Most recently, the company switched to a packaging design for dishwasher-detergent pods that offers all the functionality of conventional flexible packaging—and is also 100% recyclable. The new package for Seventh Generation Natural Dishwasher Detergent Packs is a resealable stand-up pouch made entirely from polyethylene. Accredo Packaging Inc. (www.accredopackaging.com) makes the pouches using existing pouch- making equipment and decorates them using reverse-print flexography. Resin and the RecycleReady Technology for the packaging was developed by Dow Chemical Co. (www.dow.com) The film for the pouches comprises "multiple layers of polyethylene," explains Stacy Fields, North American director for packaging solutions at Dow. "There's a combination of high-density, low-density or linear low." By combining HDPE, LDPE or LLDPE in the package structure, Seventh Generation Inc. and its partners achieved the sealability, toughness, stiffness and aesthetics required for the pouch—plus recyclability. The back of each pouch is printed with the How2Recycle Store Drop-off label from GreenBlue's Sustainable Packaging Coalition (SPC). This graphic explains to consumers that clean, dry pouches can be recycled at plastic- bag and -film drop-off locations at supermarkets and other retail stores. The recyclable pouch, now in national distribution, launched in September 2015 in a 20-count format. A 45-count pouch is rolling out currently. "Before we launched this pack, about 8% of our consumer complaints were around non-recyclability of the pack, so this addresses a good portion of our consumer complaints," says Derrick Lawrence, director of packaging development for Seventh Generation. He adds that the old package "was a PET/ LLDPE adhesive laminate structure, a typical stand-up pouch structure. "We spent lots of time educating consumers on why we were in that pack," Lawrence says. The addition of polyethylene recyclability "helps us button up the story on the end of life for that pack, as well." See us at EastPack Booth #3003

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