PD_Packaging Digest

Packaging Digest, Spring 2016

Issue link: http://dc.cn.ubm-us.com/i/672643

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12 packaging concepts 12 TRENDS // SPRING 2016 www.PackagingDigest.com It's all here. In today's fast-changing marketplace, staying ahead comes down to fi nding the right solutions. At PACK EXPO International 2016, you will see more machinery in action than anywhere else this year. Discover the latest processing and packaging advances from over 2,000 exhibitors—displaying innovations and showcasing solutions to keep you ahead of the curve. Don't miss it— November 6–9, 2016. Register today at packexpointernational.com THE MAIN EVENT FOR PROCESSING AND PACKAGING Co-located with: Produced by: Compostable pouch strengthens eco message Alter Eco switched from a previous, plastic non-recyclable structure to a "Gone4Good" backyard-compostable stand-up pouch made from non-GMO (genetically-modified organisms), plant- based materials. The new pouches replace previous packaging for the brand's popular organic Royal heirloom quinoa products. "Sustainability is the core of our business, and as a leader in the space we've worked tirelessly to pioneer the first non-GMO pouch made with compostable materials that will truly revolutionize the food industry," says Mathieu Senard, co-founder and co-CEO of Alter Eco. "Consumers clearly prefer the stand-up pouch format and now Alter Eco is offering a stand-up pouch you can feel good about." Senard says the new pouch results from a partnership with Innovia Films (www.innoviafilms.com) and Novamont (www.novamont.com/eng) that successfully helped the brand owner achieve its ground-breaking goals. The company also worked closely with its printer, converter, and laminator partner Associated Labels (www.associated- labels.com) via manufacturing partner Elk Designs (www.elkdesignsinc.com). "Their openness, drive and belief in the project was key in how we were able to work through the inevitable challenges in working with these new materials," adds Senard. The previous packaging was a mixed-material film laminate (PET/ ink/adhesive/LLDPE) stand-up pouch. "Like all pouches with this similar structure, they were not recyclable so eventually would end up in landfills," says Senard. "We reduced the size of the pouch from 14 and 16oz to 12oz. The decision to decrease the size was made to offer more competitive pricing in a category where prices have increased in the recent years." The new "Gone4Good" pouch is made from Innovia's NatureFlex laminated to a Novamont Mater-Bi product. The NatureFlex is made from Forestry Stewardship Council (FSC)- certified birch and eucalyptus wood pulp, and the Mater-bi is made from non-GMO corn starch. The pouch is printed with certified commercially compostable non-toxic ink. "We're proud to be able to offer the first-ever, renewable, non-GMO and plant-based pouch available nationwide," says Senard. "Our own trials have found that it disintegrates in about 3 to 6 months. We tested the pouch extensively for shelf life impact as well as transportation tests. Our supply chain will have to be monitored more closely than usual."

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