PD_Packaging Digest

Packaging Digest, Fall 2015

Issue link: http://dc.cn.ubm-us.com/i/586152

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14 packaging concepts 14 TRENDS // FALL 2015 www.PackagingDigest.com 217 RIVER AVE PATCHOGUE NY 11772 MAIN: (631) 648-6200 EMAIL: SALES@PARISARTLABEL.COM We make your product standout! INNOVATION — SERVICE — QUALITY Paris Art Label co. inc. PRESSURE SENSITIVE — SHRINK SLEEVES — CONTRACT PACKAGING DIGITAL SCREEN FLEXO DIGITAL SCREEN FLEXO Follow us on: COME SEE US AT PLMA • CHICAGO NOV. 15-17, 2015 NORTH HALL BOOTH F-2914 VISIT OUR WEBSITE! @ WWW.PARISARTLABEL.COM Unique HPP bottled soups are a 'game changer' There are products that are category busters and then there are products that create an entirely new category. Tío Foods, Miami Beach, FL, has introduced one of the latter, launching Tío Gazpacho chilled soups in three varieties in shrink-sleeved PET bottles in late 2014 that received a design refresh this past summer. "Gazpacho was the starting point," says founder Austin Allan, whose official title is totally important officer. "I wanted to redefine soup and make it more accessible. Putting soup in a bottle to make it conveniently drinkable is a game changer." The soups push the hot buttons of on-the-go, convenience, health, organic and vegan while the bottle and processing method take their cues from those used for cold-pressed juices, which are made using High Pressure Processing (HPP). "I thought it was an interesting concept and tried HPP juices," says Allan. "The taste was amazing, especially compared with heat-pasteurized products. I wanted the best tasting, freshest product possible, and HPP was really the only option for me." Among several alternatives, Allan selected a "tall, elegant" PET bottle common for cold-pressed juices sourced through Zuckerman Honickman (www. zh-inc.com). The bottled soups are processed using HPP equipment from Hiperbaric (www.hiperbaric.com) installed at contract packager FreshBev in Connecticut. The bottles are sleeve-labeled post-processing using 50-micron PETG labels converted by DWS Printing Associates, Inc. (www.dwsprinting.com). "DWS helped us make a few changes to the label [this summer] and it looks beautiful," says Allan. The packaging design was handled by Element18 Design (www.element18.com). "I told them my vision and they responded with the great idea of the spoon— something simple that emulates what cold-pressed juices are doing, but indicates that this is something different," Allan explains. The soups, which sell for $7.99-$8.99 and are coded for a 90-day chilled "best by" shelf life from the date of manufacture, are found in natural and organic grocery stores along the East Coast including Whole Foods and at online grocer FreshDirect.com where available. Read the full article at pdlinks.com/gazpacho.

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