PD_Packaging Digest

Packaging Digest, Fall 2015

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11 www.PackagingDigest.com FALL 2015 online exclusives An IP fable: How the Keebler elves fought off patent infringement charges Once upon a time, an Elf named Ernie battled a group of sailors who called themselves Chips Ahoy! over a resealable packaging patent. Patent expert and storyteller William Honaker teaches us the moral of the story. pdlinks.com/IPFable 6 ways to better manage your packaging budget Budgets cause so much angst but are a necessary evil to execute our projects. Why is it that everything in the business world is continuous except budgets? Packaging developer and consultant Scott Biondich looks at a few ways to spend the budget you get—and maybe even more. pdlinks.com/6BudgetTips 5 tips for using packaging to amplify new product success pdlinks.com/AmplifySuccess 6 ways robots improve food and beverage operations pdlinks.com/Robots4FB Could better dispensing improve the perceived value of personal care items and cosmetics? pdlinks.com/HBADispensing Food and packaging safety: You can't be too prepared for disaster pdlinks.com/Prepare4Disaster Craft beer appliance uses pouch to compete with growlers pdlinks.com/BeerPouch SEEING THESE ARTICLES FOR THE FIRST TIME? Sign up for Packaging Digest's News & Insights e-newsletter to receive news as it happens. Keep up to date with our quick-scan headlines—the best source for what's happening in packaging, delivered directly to your email inbox four days a week (Tues - Fri). Go to pdlinks.com/News Packaging H ot Me lt A d he s iv e s us ,QIR#EHDUGRZDGDPVFRP ZZZEHDUGRZDGDPVFRP 3URXGO\PDGHLQ&KDUORWWH1&-86$

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