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Pharmaceutical & Medical Packaging News, September/October 2015

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SupplyChain pmpnews.com • Pharmaceutical & Medical Packaging News September/October 2015 20 ing line, and create that code at that unique point in time, thus making it impossible to reverse engineer." "According to a study, it would take the creation of 1 billion products to allow for the chance of a duplication or a false positive," adds James Lee, vice president, product management, Systech. Photocopying it wouldn't work, either, says Brown, because "a pho- tocopy of printed ink on a package would never be the same as the origi- nal." The variations in paper, ink, and printer would be too great. "The technology's track-and-trace capability can follow the product through the supply chain to help pre- vent and detect diversion," says Lee. There's also the opportunity to embed the technology into consumer engagement technology such as QR codes for tracking consumer activity. "Verification could be performed with a standard iPhone," explains Lee. Consumers could "pop into CVS and scan packages for feedback and patient engagement and loyalty pro- grams," says Brown. Information could be captured when "consumers scan for online instructions or scan when they take a dose," and it's "possi- ble when scanning to verify products," he adds. And industrial processes could be better visualized. "You can also cap- ture other information during pro- duction processes, such as how fast packaging lines are running," says Lee. UniSecure is currently in custom- er trials, says Brown. One question pharmaceutical manufacturers will have to answer is whether they "wish to engage with end-customers or just have inspectors use the technology in the field," he says. Lee adds that many customers "were not aware of the busi- ness intelligence part, but we tell them about the potential." Given the insights that could be captured on manufacturing, the sup- ply chain, and consumers, Brown calls UniSecure a "complete game chang- er." Systech will be demonstrating the technology at Pack Expo Las Vegas at Booth C-1730. It will also be host- ing a global conference on supply chain security at their headquarters in Princeton in October. F o r m o r e d e t a i l s , v i s i t http://systechone.com. 0 Distribution Centers Custom Agents Investigators Resellers Investigators Investigators Resellers Investigators End Users End Users Pharmaceutical manufacturers will need to decide whether they "wish to engage with end-customers or just have inspectors use the technology in the feld," says Darryl Brown of Systech. Given the insights that could be captured on manufacturing, the supply chain, and consumers, Darryl Brown of Systech calls UniSecure a "complete game changer."

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