PMPN_Pharmaceutical & Medical Packaging News

Pharmaceutical & Medical Packaging News, September/October 2015

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News pmpnews.com • Pharmaceutical & Medical Packaging News September/October 2015 14 Could Embedding a Magnifer Lens into Labels Improve Their Readability? A recent survey of more than a hundred U.S. consumers over 40 years of age finds that more than 80% have trouble reading small print on labels. Jim Rittenburg, Co-Founder of IC Optix, considers this a signifi- cant patient safety concern—and has a solution in mind. "Important information on the labels and packaging of many prod- ucts, and particularly medicines, is dif- ficult or impossible for many people to read without the use of some type of vision aid," says Rittenburg, who pre- viously worked in the product authen- tication side of labeling for more than 20 years. "Issues relating to readability of drug labeling is known to be a sig- nificant source of medical error." A tamper-evident label with a printed lens layer that was developed together with Securikett, an Austrian label manufacturer that IC Optix has partnered with. Consumer safety. Product recall. Regulatory investigations. Customer inquiries. Is your serialization strategy ready to deliver the visibility and the intelligence you need when you need it, where you need it? From deploying your first serialized line, to aligning sites globally, to integrating authentication across current systems, Systech applies 30 years of expertise and IP to assess, purpose-build and future proof your brand protection strategy. We create your trusted supply chain. ANTI-COUNTERFEITING | REGULATORY COMPLIANCE | SUPPLY CHAIN SECURITY | BRAND INSIGHTS SystechOne.com sales@systechone.com EU HQ +32 2 467 0330 UK +44 1482 225118 In the next 3 seconds, you will know if your compliance strategy will make... or break you. © 2015 Systech International. All rights reserved. See us at Pack Expo Booth #C-1730

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