PD_Packaging Digest

Packaging Digest Directory, 2015/2016

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Page 35 of 131

36 BEST PRACTICES // SUMMER 2015 www.PackagingDigest.com The shelf impact Even with these consumer and production features in place, P&G and Placon still were not done engineering the design, which was further fnessed for retail display. Te package cradles the foundation tube securely, with little movement in the blister. Lee says, "With liquid foundation, no two tubes are necessarily identical in density. Worst- and best-case scenarios were taken into consideration to ensure a snug product ft within the package despite minor variances in product density." However, there is a little "wiggle room" for the applicator so consumers could easily see that it is a separate piece in the package. But the applicator is held in place for upright display. "A formed 'swoosh' was designed into the package to prevent the applicator, which is loaded frst, from sliding down once it's assembled and standing up," Lee explains. To ft in existing retail spring- loaded pusher displays—and minimize skewing or crushing—the package is fat on the left side of the front and on the bottom. Tis makes aligning the packages easy with those ahead and behind. Additionally, a "slight raised 'lip' was designed on the base of the tray to eliminate packaging hanging to the product behind it when lifted out of the pusher display," Lee says. Lastly, because the front of the blister slopes gently from left to right, the tube rests at an angle in the package, rather than head on. As mentioned earlier, this helps communicate the product's "smooth" message. But there was a secondary beneft: Te width of the blister pack fts into the narrower spring-loaded display of one major retailer. Well-executed, all around. BETTER FIT THE C-FIT ™ SLEEVE FITS TODAY'S LABELING ENVIRONMENT Products trying to reach the convenience market depend on perfectly sized packaging to help them compete. That's why the new C-Fit ™ stretch sleeve was developed. It conforms to unique bot tle shapes without heat and offers 360˚ of print coverage to meet the demands of smaller, single-serve and on-the-go products. Less material and lower cost make C-Fit ™ stretch sleeves economical and environmentally friendly. 1-800-815-0667 • WWW.CPFLEXPACK.COM THE EXPERIENCE TO INNOVATE An operator at Placon loads thermoformed blisters into the magazine for label application, making process adjustments as required and collecting quality- assurance documentation along the way. Puck design and transfer conveyor ensure the accurate and repeatable alignment of the thermoformed blister base to the label heads so front labels can be smoothly applied. When on the puck, the blister base registers zero thermoform defection.

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