PD_Packaging Digest

Packaging Digest Directory, 2015/2016

Issue link: http://dc.cn.ubm-us.com/i/559511

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Page 31 of 131

32 BEST PRACTICES // SUMMER 2015 www.PackagingDigest.com the back. Why so many? "Te various labels are needed to provide critical beneft and use information to the consumer without obstructing the ability to see the shade and contents of the pack," Wilson replies. Specifcally: • ɨe upper front label has the brand and product name; • ɨe lower front label is printed in the color of the shade (in process color) to help consumers select the right shade; • ɨe side label shows consumers the two-step application process and correct use habits; and • ɨe back label includes shade name/number again, an ingredient list, UPC bar code and manufacturer info. All four labels are applied by Placon as a value-added service (something the company does for all its thermoform customers) before shipping out the blister bases and lids. Both front labels are applied at the same time. Placon's Lee explains how this is done: "Applying the two clear labels on the front-facing thermoform required precise alignment via a puck system. Te labels are applied and wiped down the smooth, contoured surface of the thermoform in one Continued on page 34 STATE OF THE ART LABELS & LABELERS 25 micron film is here and Sleeve Seal ofers both the machines and the printing for the new age of thinner films. Sleeve Seal Vertical Labelers feature the most advanced drive train for sleeve labeling in the industry, with a rugged, modular design for rapid toolless changeovers between formats. Our ten-color Rotogravure printing ofers CMYK, plus spot colors and gloss, with matte and/or pearl finishes in a single run. Save money with thinner film - thinner substrate materials costs less but maintain the high quality visual impact of your labels. Call 501-492-3893 today or visit www.sleeveseal.com for more info. THINNER FILM SAVES MONEY M E M B E R Leading companies. Leading solutions. g p September 28-30 in Las Vegas. Booth # C-5411 November 15-17 in Chicago PACK EXPO - PLMA - The UltraSmooth package slopes on the front so there is only one "side," at the left. This photo shows all four labels: two on the front, one on the side and one on the back.

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