PD_Packaging Digest

Packaging Digest Directory, 2015/2016

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Page 30 of 131

www.PackagingDigest.com SUMMER 2015 // BEST PRACTICES 31 Yet easy-open is a consumer convenience feature specif cally designed into the package. Tabs at the bottom of the back piece bend back easily so they can be gripped and pulled apart. Additionally, the package is reclosable. "Once purchased, the resealable secondary pack can be used as an organizer over the life of the product to hold the applicator and tube together as a kit," Wilson says. Making it…better T rough meticulous re-engineering and revision, P&G and Placon also f nessed the blisters for production ef ciency, from manufacturing at Placon through packaging at P&G. For starters, P&G saved 30% of the projected tooling costs by designing the front and back pieces to use the same f nal trim tool. Lewis Lee, Placon's sales engineer, explains, "By using interchangeable part ejector pucks along with designing the back mold to run on the upper form platen and the front mold to run on the lower platen, both the sleek, elongated lids and bases were able to run with the same identical, f nal trim tool for a total project cost savings." T e package has four labels: two on the front (top and bottom), one on the left side and one on Continued on page 32 Available in 12 shades, CoverGirl UltraSmooth includes an applicator pad, a f rst for mass-merchandise foundation. The undercut design (circled) allows the blister lid to snap into the base to secure the package without heat sealing or RF welding. The same undercut allows the bases, and the lids, to stack rather than nest for easy denesting on the packaging line.

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