PD_Packaging Digest

Packaging Digest Directory, 2015/2016

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15 15 www.PackagingDigest.com summer 2015 // TRENDS packaging concepts Cannabis-edibles packaging assures safety without sacrificing brand pizzazz Auntie Dolores gourmet marijuana-infused edibles, which are medicine in the form of food, pose a packaging design challenge—the solution to which incorporates both healthcare and food packaging techniques. The packaging is child-resistant, and dosage information is clearly stated on the front of each paperboard canister. An inner plastic bag, along with the plastic seal and stickers on the outside of the cardboard canister, meet child-proof requirements in California. But the visual effect is far from medicinal, thanks to upscale, color- coded graphics and black-lidded canisters that convey an elegant image. made from scratch and preservative free, Auntie Dolores' products include savory Pretzels, Cheese Biscuits, Glazed Pecans and Cocoa sparkle Cookies. They are sold at retail from $4 to $40. All of the packaging is 100% custom, packaged in child-proof plastic inside a recyclable, reusable cardboard canister. All of the components satisfy various industry requirements and are "as eco- conscious as possible," says Julianna Carella, founder and CeO of California-based Auntie Dolores. "Our packaging is vibrant with color and description, and stands apart from other cannabis edibles on the shelves in dispensaries. We use clearly branded packaging with sleek, clean design and concise dosing. Our ingredients and recipes include savory options and other flavor palates for the sophisticated consumer. "When we first got our start in this very gray, quasi-legal market, it was important to me to have something bold in black and white to counter that perception. I also like the other interesting colors against the black and white, as it makes all the colors of each product emblem pop more!" Carella reports that demand is growing. "There is a strong demand for anything that helps develop this industry, so that the products match the consumers in caliber and quality," he says. "We feel there is a growing niche in California and everywhere as cannabis enthusiasts seek out products with delicious flavor, quality ingredients and consistency." The products are currently sold only in medical-cannabis dispensaries in California, but the company will be expanding to other legal states and into medical as well as recreational/adult-use markets. "In other states, we follow whatever the regulations require," says Carella. "We love being involved in the medical-cannabis movement, as we got our start there, but actually feel our products are just as well suited for the adult-use market. We look forward to when California has these laws in place, so that we can accommodate the many enthusiasts who want our products." The labels indicate the cannabis dosing in that one dose equals 10 mg tetrahydrocannabinol (THC). "All of our products are labelled according to milligram content, how many 10-mg doses are included, and what one dose constitutes," says Carella. "In the case of our savory pretzels, for example, one dose is two to three pretzels, with 12 doses in the package, and this is indicated on the outer canister." ROLLPRINT PACKAGING PRODUCTS, INC. rp For more information, or visit rollprint.com A Peelable Barex® Alternative for chemically sensitive applications • Ideal for Sample and Single Dose Applications • Designed for hard to hold and sensitive chemicals • Foil and clear options available BOOTH #6631 COME SEE US AT PACK EXPO SEPTEMBER 28 - 30, 2015 PEELABLE I n tr o d u c i n g . . . TM

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