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Pharmaceutical & Medical Packaging News, May/June 2015

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News pmpnews.com • Pharmaceutical & Medical Packaging News May/June 2015 10 A t RxAdherence 2015, the Health- care Compliance Packaging Coun- cil (HCPC) announced the winners of its annual Compliance Package of the Year competition. HCPC, which is celebrating its 25th anniversary this year, has awarded compliance-promoting pharmaceutical packages annually since 1995. This year's winners are: • 2014 HCPC Compliance Package of the Year: AstraZeneca SEROQUEL XR 14-Day Sample Kit for Acute Bipolar Depression from MWV. • 2014 HCPC Compliance Package of the Year First Runner-Up: Eli Lilly Strattera Physician Sample Pack from PCI. • 2014 HCPC Compliance Package of the Year Second Runner-Up: Novartis Exforge HCT from PCI. According to HCPC in a news release, the SEROQUEL XR Bipolar Depression Titration Pack features a calen- dared blister card that efectively educates the patient with Bipolar Disorder Depression on how to titrate to their appropriate dose of SEROQUEL XR. The blister card is labeled by day and dose on each individual pill cavity, start- ing with one pill of 50 mg on Day 1, two pills of 50 mg on Day 2, one pill of 200 mg on Day 3, and one pill of 300 mg on Days 4-14. Visual cues prompt medication taking and facilitate tracking. An extended label ofers information about the medica- tion, the disease and dosing instructions, as well as easy access to an instant savings card for SEROQUEL XR. "MWV and AstraZeneca partnered to design the SEROQUEL XR package to best fit the needs of the patient dealing with Bipolar Disorder Depression," states John Grinnell, managing director, Secondary & Adherence, MWV Healthcare, the news release issued by HCPC. "The initiation of this medication regimen is complex, with daily doses and numbers of pills adjust- ing throughout the titration process. Both patients and providers needed a hands-on tool to help guide medica- tion initiation. Packaging is the one tool that stays with the patient and the medication throughout the treatment journey, making it uniquely efective in providing titration support." HCPC Compliance Package of the Year program judges found the SEROQUEL XR package helpful. "This is what an adherence/compliance pack should be," states one judge in the release. "The pink color scheme is initially inviting, with a patient instruction book clearly attached to the outer carton. Descriptive details on the other side of the outer carton employ bold-faced type to make it easy for patients to read warning, child-resistant, storage, and other key details. Two simple steps allow for easy pullout of the blister pack containing the tablets for acute bipolar depression. The blis- ter is printed with numbers 1 through 14 to emphasize each particular day's dose." HCPC Compliance Package of the Year First Runner- Up, Eli Lilly Strattera Physician Sample Pack from PCI, was developed for a treatment approved for attention- deficit/hyperactivity disorder (ADHD) in children aged 6 and older, teens, and adults, reports HCPC. The Strat- tera Physician Sample Pack employs the MWV Dosepak Compliance Package of the Year Awards Announced by HCPC at RxAdherence 2015 The 2014 HCPC Compliance Package of the Year First Runner-Up: Eli Lilly Strattera Physician Sample Pack, from PCI. The 2014 HCPC Compliance Package of the Year: AstraZeneca SEROQUEL XR 14-Day Sample Kit for Acute Bipolar Depression, from MWV.

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