EMDT_European Medical Device Technology

European Medical Device Technology, Spring 2014

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38 | Spring 2014 European Medical Device Technology emdt.co.uk special report www.microspecorporation.com 001.603.924.4300 • info@microspecorporation.com 327 JAFFREY RD • PETERBOROUGH, NH 03458 • USA medical extrusions Scan with your SmartPhone PLEASE CONTACT US at info@microspecorporation.com and we will be happy to speak with you in detail about your extrusion project. You may also speak directly to our regional outside Manufacturers' Sales Representatives in your area: Western & Gulf Coast States: Ari Kettunen • Diablo Sales e-mail: Ari@DiabloSales.com • Tel: 925-648-1611 U.S. East Coast: Mike Rudziensky • Symphony Sales e-mail: mike@symphonysales.com • Tel: 410-736-0143 Europe: Dr. Thomas Heinrich • IS Sommer e-mail: T.Heinrich@is-sommer.com • Tel: +49 (0) 171 8643478 FOR OVER 20 YEARS, medical device companies the world over have turned to Microspec for medical tubing that challenges the limits of extrusion technology. The Microspec team combines time proven extrusion science with the extrusion artistry our clients rely on time after time. Contact Microspec with your extrusion challenge – we'll create a solution. BUMP TUBING • CO-EXTRUSIONS MICRO-EXTRUSIONS • MULTI-LUMEN TUBING PROFILE EXTRUSIONS • COATED WIRE NEW CONCEPTS redefining the limits of extrusion technology... ISO 9001:2008 Visit us at MEDTEC Europe Stand 5F51 services markets, including the care pathway for patients who need access to cardiac care," says Frederic Noel, vice president of Medtronic Hospital Solutions. The clinics only pay per treatment, while Medtronic runs the daily operations and provides the medical equipment and infrastructure. The hospitals can also choose from different additional services, ranging from supply-chain management to Six Sigma training for employees. Furthermore, the company offers patients specialized follow-up services, such as home care or monitoring. According to PwC, patient throughput improved and waiting times decreased as a result of this new venture. In a pilot project at the Dutch Maastricht University Medical Center, the clinic stated that it had saved an estimated €4.5 million in one year. Noel adds that the company will expand the services across Europe, and will also explore, "partnerships with hospitals in our other key business areas, including neurosurgery, spine surgery and diabetes services." How to Own the Disease The advantages of an integrated approach are obvious. Medtech companies have secured a stronger foothold in the hospital as part of its organizational structure—a position that can't be reversed overnight. Operating in this capacity dramatically enhances the medical device company's value. Additionally, covering every phase of treatment and delivering solutions across the continuum of care can ultimately lead to a better understanding of the disease. "Companies can deepen their expertise in their complete integrated care portfolio. This allows the continuous improvement of treatments to create fur- ther innovative and efficient therapy concepts," says Christian Hauer, president of the medical devices division of Fresenius Kabi, a Fresenius subsidiary that also offers an integrated prod- uct line ranging from pharmaceuticals and medical devices for their application to services, such as training for hospital staff. On the downside, however, medtech companies have to assume much of the risk previously borne by the hospital. Therefore, a firm needs to adapt its organization and processes Companies must use an iterative approach that allows them to experiment with components of an integrated solution, refning and integrating each part, leading to commercialization of the parts and, eventually, to an integrated solution. ES433893_EMDT1405_038.pgs 05.02.2014 14:04 UBM black yellow magenta cyan

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