Tube News, February 2014

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[ Feature ] BEST DENTIFRICE BEST PHARMACEUTICAL Runner-Up: Rexall Lubricating Jelly by Essel Propack For Rexall Lubricating Jelly, Essel Propack America provided a tube made of an extruded plastic mono PE material that makes consumer recycling easy and lightweight to allow effortless squeezing and dispensing of the product, reports Wendi Caraballo, Marketing Manager for Essel Propack America. It is capped with an Essel Propack design made in-house for this customer in a natural color to 8 magenta cyan yellow black Winner: Peak Enterprises TUNG Gel Japanese Version by Viva Healthcare allow the vibrant colors of the tube's decoration shine, she says. Essel Propack decorated the tube using a print design that is typically ideal for a labeled tube, but with sophisticated machinery is accomplished in a 6-color offset print, Caraballo says. "Achieving the decorative vignettes on this tube takes precision and highly skilled printing technicians. The artwork is comprised of vibrant colors and a complex design that aren't often seen in generic overthe-counter products, which makes this tube a stand out competitor against other brands," she says. Shelby Kay of packaging distributor MJS Packaging worked closely with the contract filler for Rexall, which wanted a tube with an intricate flower design. "The tube had to match the carton exactly," she explains. "The design was easy with a carton, but more challenging on a tube. We approached several tube manufacturers with the project, and Essel Propack was able to get it done," she explains. "We employed a directprint, wet-on-wet process that is more complex, and could lead to color contamination or bleeding during such a process," explains Ted Sojourner, Regional Vice President. "We were able to get the look they needed by adjusting the printing plates and artwork," adds Sojourner. BEST PHARMACEUTICAL Runner-Up: Puracap Epiceram by Intrapac Tube News • February 2014 ES381955_TN1402_008.pgs 01.28.2014 00:30 UBM

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