Nutritional Outlook

Nutritional Outlook, September 2013

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Beauty SynergiStic BlendS Paula's Choice often relies on "cocktails" of ingredients for its products, such as blends of green tea, pomegranate, and chamomile. "We always focus on the 'cocktail' approach to formulating, and look for synergy among ingredients," says Barron, adding that "Two is always better than one." By this, he means, rather than base a new product line on one star ingredient, the greater variety of naturals that a product has, the more effective it may be. Beauty brand Immuno-Viva's Renew Anti-Aging Serum comprises a synergistic blend of cold-pressed seed oils from red raspberries and cranberries, combined with black cumin seed oil (Nigella sativa). "The antioxidant level after blending these three ingredients exhibits a total antioxidant activity greater than the sum of the weighted average of the antioxidant activities of the individual oils," explains Rebecca A. Petersen, senior director of sales and marketing, for Botanic Innovations/Immuno-Viva. "The synergistic combination provides mega-antioxidant activity, with omega-3, -6, and -9 fatty acids; multiple forms of vitamin E; and more." Brien Quirk, director of research and product development at ingredients supplier Draco Natural Products (San Jose, CA), says, "We have whole-fruit and veggie phytoconcentrates that work better together due to the synergy of the phytocompounds." For instance, "A fruit and veggie 'salad' may include indole-3-carbinol from broccoli or kale, which stimulates DNA repair. If you add strawberries and raspberries, which contain ellagic acid, you can stimulate cell detoxifcation. Add grapes, which contain the antiaging ingredient resveratrol, and apples, which contain oligomeric proanthocyanidins (OPCs) to protect collagen, and you have a very powerful formulation that will no doubt be much more effective than if you only used a single, star ingredient." she says. "In as little as one month, skin visibly recovers its density, frmness, and elasticity, and the intensity of age spots is notably reduced." skin, hair, and nails by stimulating collagen production, according to James Liu, general manager of beauty brand SeabuckWonders. "Sea buckthorn oil has been used in Eastern medicine as a powerful antioxidant, but it has never caught on in beauty," says Liu. Sea Buckthorn Sea buckthorn oil is ideal for beauty products "We just launched our beauty and personal and is used to combat the signs of aging in care product line last year, which features it as a main ingredient, and I've only seen a few other beauty brands using it for the past three or four years." Liu says the oil provides over 190 bioactive nutrients and minerals, along with omega fatty acids 3, 6, 7, and 9. It also nourishes the body with high levels of carotenoids and vitamins A, C, E, and K. Te oil is also used in Weleda's new Sea Buckthorn Replenishing Body Lotion. The Sea Buckthorn product collection by SeabuckWonders. 58 magenta cyan yellow black "Sea buckthorn is super rich in antioxidants, which boast many skincare benefts," says Ruehlman of Weleda North America. "We use the juice, which is high in vitamin C, as well as the pulp and seed oil because they are rich in essential fatty acids, including the hard-to-get omega-7 fatty acid that is essential for collagen repair." Ruehlman adds that some of the vitamins in sea buckthorn protect the skin from free-radical damage associated with signs of aging. "We use a couple of diferent varieties of sea buckthorn, including Gala 1, which contains a high level of vitamin C," says Ruehlman. "We also use the Gala 7 variety because it's best suited for obtaining oil for skin care." Ruehlman says that about 3.5-oz of sea buckthorn juice yields 600 µg of vitamin C, "which is more than you would get from even lemons or oranges." Argan Oil Argan oil may not necessarily be new, but it's still in demand. Skincare brand founder Josie Maran has been using it since 2007, beginning with her frst facial moisturizer, 100% Pure Ar- Josie Maran is gan Oil. Tis summer, Ma- launching this ran is launching 100% Pure new, light verArgan Oil Light. sion of her cult "I've been asking chem- beauty favorists for years if there was ite, 100% Pure a way to get an ultra-light- Argan Oil. weight version of argan oil," she says. "Finally, we've been able to release its lightest elements, while still maintaining all the amazing skin benefts." Te new oil is said to be fast-absorbing, leaving behind a semi-matte fnish. Te company says that clinical studies show argan oil may signifcantly improve skin hydration and smoothness, and visibly reduce coarse lines and wrinkles in four weeks. Other skincare brands are also argan oil fans. Sundial Brands uses argan oil in its new SheaMoisture Baby Care Collection, and Te Body Deli is also in the process of adding argan oil to its mix of essential oils. SEPTEMBER 2013 ■ NUTRITIONAL OUTLOOK ES315749_NO1309_058.pgs 09.04.2013 04:18 UBM

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