Nutritional Outlook

Nutritional Outlook, September 2013

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Beauty continued from page 52. Rebecca A. Petersen, senior director of sales and marketing for Botanic Innovations/Immuno-Viva, says, "Our certifed-organic production process yields incredibly potent oils that retain nearly all [of the oils'] natural nutritional beneft." The company recently received U.S. patent "Synergistic super potent antioxidant cold-pressed botanic oil blends" (#7,897,194 B2) for its extraction method "NatureFRESH Cold Press." Beauty brand SeabuckWonders, which launched a collection last year based on sea buckthorn oil, also stresses the importance of knowing how suppliers are processing its ingredients. General manager James Liu attributes the high level of omega-7 fatty acids in the oils the company uses to a supercritical extraction process. "Our processing method uses high pressure, but low temperature, to limit the oil's exposure to oxygen and preserve its antioxidants," says Liu. SeabuckWonders grows its certifed-organic sea buckthorn berries on hilltops in Tibet. "We harvest it ourselves, so we retain control over the entire supply chain, to ensure the highest quality," Liu says. Skincare brand Weleda also gets its sea buckthorn berries right from the source: a farm in Tuscany. "Consumers, now more than ever, want to know where ingredients come from…in their food and also in their skincare products," says Carrie Ruehlman. communications manager for Weleda North America. "We control and oversee products from soil to shelf, and we have long-term partnerships that follow fair trade principles with farmers who grow many of our key ingredients." The company also oversees the harvesting process for its sea buckthorn berries frsthand. "A few members of our marketing and sales team recently went to Tuscany to visit our sea buckthorn project," says Ruehlman. "They said the harvesting process was done carefully and at the frst light of sunrise, so that the berries would be harvested at their peak quality." Skincare company Sundial Brands is also taking a hands-on approach with its main ingredient, shea butter. The company just launched a SheaMoisture Baby Care collection, and that shea butter is said to be ethically sourced from women's co-ops in Ghana. Richelieu Dennis, the brand's founder and CEO, says he has hired someone to be on the ground in Africa, working directly with coops to facilitate direct communication and offer production support. WINNER BEST TRADE PUBLICATION 26453_NO13 2013 WPA MAGGIE AWARDS Non-Paid (Circ. under 50,000)/Trade 54 magenta cyan yellow black SEPTEMBER 2013 ■ NUTRITIONAL OUTLOOK ES315746_NO1309_054.pgs 09.04.2013 04:18 UBM

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