[ Case History ]
Smooth Approach to Hair Care
Stock tubes with metallic effects are employed to convey silky
smooth, shiny hair.
T
ubes are being utilized to package hair care products in a
new line from Superdrug, a major force in Britain's health
and beauty aids marketplace.
Superdrug's Style Expertise consists of professional hair
styling products especially designed to deliver results that help
hair stand out from the crowd, it was reported in a press release
issued by M&H Plastics, which worked with Superdrug.
8
magenta
cyan
yellow
black
M&H Plastics also collaborated with Superdrug's contract
filler Mibelle to produce a range of products featuring metalliceffect packaging. This effect is intended to "convey the end
benefit: silky smooth, shiny hair," M&H reports.
The packages feature a bright turquoise color with
natural colored closures for a contemporary look, M&H
explains. "The point of difference is that the products were
Tube News • September 2013
ES317692_TN1309_008.pgs 09.09.2013 23:28
UBM
