PD_Packaging Digest

Packaging Digest, April 2013

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What can an AMPOULE deliver? Protection of formulations from environmental exposure Hermetically sealed glass ampoule in a butyrate tube protects from oxygen Cardboard sleeve protects swab and when reversed protects user Assorted polyolefin swabs and porous polyethylene swab tips for topical application • Glass swabs are available in different lengths that can hold up to 1.6ml • Nitrogen overlays on bulk and ampoules protect oxygen sensitive products • Over caps are available to protect the swab • Assorted swabs available to suit your product's needs • This package is now available in a 2-part system • USP Type I USP Type III glass available www.james-alexander.com • 908-362-9266 magenta cyan yellow black 14 TRENDS // APRIL 2013 www.PackagingDigest.com packaging concepts Unique beverage looks on sunny side with cartons Sunrich Naturals showcased its SoL line of sunfowerbased shelf-stable beverages at the Natural Products Industry Expo West in March. The beverages are the frst products to pour into Tetra Pak's (www.tetrapak. com) Tetra Brik Aseptic Edge cartons. The containers are intended to combine product protection, shelf appeal and sustainability for brand owners. The Tetra Brik Aseptic Edge features a sloping top, intended to make it easier for consumers to access, grasp and open the ridged cap; plus a wider opening that makes it easier to pour. A new look, improved functionality, lower cost and better environmental profle make the carton suitable for shelf-stable. "The new Tetra Brik Aseptic Edge packaging is ideal for SoL and all of our nondairy beverages," says Tina Nelson vp sales and marketing for the company. "It offers superior preservation of the fresh taste and nutritional content of the product in addition to prolonged shelf life." Three favors of the SoL beverage (Original, Unsweetened and Vanilla) are available. Lip gloss hits shelves in striking new tube With beauty product shelves becoming increasingly crowded, brand owners are looking to create packages that help their products stand out and appeal to consumers. The team at OEKAbeauty (www.oekabeauty.com) has lent a hand to cosmetics giant Rimmel London by providing a striking new package for its Apocalips lip gloss. The new product comes in a package with a black molded top and a transparent body. The bottle is only partially coated in the upper region. The fnish ends with a course; the decoration fts well with the transparent PET lip gloss packaging because it combines product visibility (which lets beauty-minded shoppers see the precise color of the gloss inside) with an elegant package look. The new Apocalips gloss is available at department stores and specialty retailers nationwide. Bottle shows off natural beauty Helen Herber, a personal care product company based in Europe, recently launched a range of shower gels that are intended to deliver clean, beautiful skin without the use of harsh, harmful chemicals. To create packaging that communicates the line's natural, beautifying properties, the company turned to M&H Plastics (www.mhplastics.com). Helen Herber consulted with the packaging team and decided upon the 250-mL Tall Square PET bottle, part of M&H's stock container line. They topped it off with a black gloss pump. The self-adhesive label uses highquality photography that depicts the main ingredient of the product inside (varieties include Rose, Melon, Sweet Plum, Coffee and Cornfower). ES220893_PD1304_014.pgs 03.27.2013 01:58 UBM

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