License Global

License Global, May 2019

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PLAYING at MATTEL HAS BEEN hard at work building and strength- ening its organization in the face of rapid change at retail and amongst consumers. Instrumental in its new approach is Janet Hsu, chief franchise management offi cer. Appointed to the role in 2018, Hsu, an industry veteran with a career pedigree that spans senior management roles at Saban Brands, where she served as chief executive offi cer, and Sanrio, where she held the role of chief operating offi cer, holds responsibilities including the development and implemen- tation of franchise strateg y across the company's portfo- lio of iconic brands such as Fisher-Price, Barbie, Hot Wheels, American Girl and more. (This is actually Hsu's second stop at Mattel, having fi rst joined the company in the early 2000s.) "As we continue to transform Mattel into a high-per- forming toy company, we are taking big steps to further strengthen our executive leadership team," said Richard Dickson, president and chief operating offi cer, Mattel, upon Hsu's appointment in August 2018. "Janet's proven track record and expertise in expanding established global brands make her ideally suited to help Mattel extend its iconic properties in new and relevant ways that continue to move with our consumer. I am confi dent that Janet is the right leader to help ensure we are maximizing the value of our brands." "What brought me to Mattel was the opportunity to start a whole new division that hadn't existed," says Hsu. "For me, it's really exciting because the division is very 360 but encompasses many diff erent Mattel Janet Hsu is shaking things up at the nearly 75-year-old toy company, taking a multidimensional approach to how the company extends its reach and builds franchises. by AMANDA CIOLETTI lio of iconic brands such as Fisher-Price, Barbie, Hot Wheels, American Girl and more. (This is actually Hsu's second stop at Mattel, having fi rst joined the company in the early 2000s.) What brought me to Mattel was the opportunity to start a whole new division that hadn't existed," says Hsu. "For me, it's really exciting because the division is very 360 but encompasses many diff erent JANET HSU chief franchise management officer, Mattel 54 MAY/JUNE 2019 WWW.LICENSEGLOBAL.COM Executive Profi le JANET HSU, CHIEF FRANCHISE MANAGEMENT OFFICER, MATTEL

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