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License Global, May 2019 LEPreview

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LICENSING PLAYS A massive part in getting art into mediums as diverse as posters to woodworks. From watercolor to photography, so much of the art we come into contact with each day comes from a licensor. License Global recently spoke with some artists attending Licens- ing Expo to learn more about what they do and how they're planning to grow into the future. Penny Lane Publishing Penny Lane Publishing is an art licensor that works with artists in diverse styles including contemporary, fi gurative, callig- raphy and photography. The company began off ering its fi rst line of art prints in 1994. Today, Penny Lane works with more than 80 artists to license art for diverse mediums. According to Penny Lane, its diversity of artist mediums makes it unique in the industry. "We license many products from stationery and tabletop to garden products and bathroom accessories," says Renee Franck, licensing director, Penny Lane Publishing. "We also off er many printed products such as paper prints and prints on wood. We're most proud of delivering exactly what our customers want." Penny Lane prides itself on providing customers a breadth of art options while also ensuring artists receive the compensations they deserve. The company highlights, in particu- lar, the importance of the delicate balancing act of managing cus- tomer requirements with artist bottom line. "Our goal is to off er a diverse range of artwork that fi ts our customers' needs while making our artists money," says Franck. "We know if we make our customers and artists happy, the rest FROM MUSEUM TO LIVING ROOM: The Delicate Art of Art Licensing Art is a crucial sector in the licensing business. Meet some of the artists whose work will be on display at Licensing Expo. by JAMES DOHNERT Artist Spotlight 10 MAY 2019 WWW.LICENSEGLOBAL.COM 10 MAY 2019 WWW.LICENSEGLOBAL.COM

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