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License Global, May 2019 LEPreview

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the show floor, its dates and times have changed as well. The biggest change to LU so far? All sessions will now start on Tuesday, June 4. That means no LU sessions will be held on Monday (as was done in previous years). The Global Licensing Group Party, the industry's largest networking event, has made several changes this year, too. First, the date: the party has moved to Wednesday, June 5 (also known as Day Two of Expo). Second, the party's name has changed to the Global Licensing Group Party. And, last but not least, the venue of the party has changed to the HyperX Esports Arena at the Luxor. This state-of- the-art venue is a four-minute walk from the Mandalay Bay Convention Center and boasts cool features befitting the esports industry. The Global Licensing Group Party will include an open bar, appetizers, entertainment and an opportunity to network with some of the industry's best. Licensing Week returns this year with a renewed slate of events to keep attendees engaged and networking throughout the show. In partnership with InventHelp, the debut of Pitch the Brands will benefit show attendees and exhibitors alike. Up to 10 enterprising inventors will have the chance to pitch their product to a panel of industry experts on Wednesday, June 5. The panel of experts–including indus- try veterans from Viacom Nickelodeon, the NFLPA, Beanstalk and Product Counsel–will off er insight and provide feedback to participating inventors. One lucky inventor will be chosen from the group to be the recipient of a prize worth $18,000. With the worldwide rise of the brand licensing industry, it's more important now than ever to keep tabs on how licensees, retailers and manufacturers can take advantage of new global opportunities. Two separate panels have been created to investigate these trends, the first of which will be held on June 4. The Asia track of the International Market Panel will feature speakers from the China, Japan and Korea Pavilions, who will identify in detail the factors that influence their deci- sions to collaborate with a U.S. retailer or manufacturer. On June 6, attendees will have the opportunity to explore the many ways Latin America is transforming and get an inside look at the brands defining the LatAm brand licensing market together with the U.S. Department of Commerce. All of these Licensing Week activities can be found in the Global Licensing Group Theater at booth A105. Help GLG wrap up Licensing Expo with a spectacular send-off . Dragon dancers, musicians and a vibrant cast of revelers will parade through the exhibit hall to celebrate the next event in Shanghai–Licensing Expo China, taking place July 24-26. Exhibitors are encouraged to join the revelry by bringing out decorations and other lucky knick- knacks at their booth to celebrate the end of another show. Licensing Expo 2019 will be held on June 4-6 at the Mandalay Bay Convention Center in Las Vegas, Nev. To learn more about Licensing Expo or to register, visit LicensingExpo.com. WWW.LICENSEGLOBAL.COM MAY 2019 9

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