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License Global, May 2019 LEPreview

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LICENSING EXPO 2019 is unlike any from years past. From panels to key show locations, the Licensing Expo shake-up promises a positive experience for both attend- ees and exhibitors. One notable update is the location of Licensing Univer- sity, which will now be held on the show floor. The brand- new Licensing University Theater will house all of its ses- sions at booth B79, from the Opening Keynote to perennial sessions like "The Basics of Licensing." The Licensing Expo Opening Keynote–organized by the International Licensing Industry Merchandisers' Associa- tion–will be delivered by Rachel Shechtman, founder, Story, and brand experience offi cer, Macy's, who will discuss the reimagining of retail in an era of digital disruption. Shechtman will take the stage to discuss innovation at retail and how the Story retail model will come to life at Macy's and her plans with the fabled retailer as she moves into her new role. "Rachel truly is one of the most creative and innovative minds in retail today, so we are honored to be able to hear from her as she embarks on the next chapter of this Story with Macy's," says Maura Regan, president, LIMA. "I look forward to the insight and inspiration she will share with us at Licensing Expo, as we all look for ways to adapt and thrive in this new retail era." "Agility at Scale: Rachel Shechtman Shares Insights from the Launch of Story at Macy's" will take place on Wednesday, June 5 from 9:15-10:15 a.m. Now that the Licensing University Theater is located on WHAT'S IN STORE FOR WHAT'S IN STORE FOR Licensing Licensing Expo Expo 2019? 2019? New locales, lots of exciting panels and more are happening at this year's event, taking place June 4-6 in Las Vegas, Nev. by PATRICIA DELUCA COMPANY NAME Licensing Expo 2019 8 MAY 2019 WWW.LICENSEGLOBAL.COM 8 MAY 2019 WWW.LICENSEGLOBAL.COM

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