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License Global, May 2019 LEPreview

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WWW.LICENSEGLOBAL.COM MAY 2019 7 ABG Acquires Volcom STX Grabs Domestic Rights for Playmobil: The Movie KIWW, Greentouch Home Launch Furnishings Line WWE, FILA Tag Team For Sneakers Greentouch Home has inked a multi-yea r home a nd bath- room f urnishings line deal with Kathy Ireland Worldwide. The new line will see Green- touch develop f urnishings for bathroom va nities, storage, electric f ireplaces a nd several other categories in the home goods ma rket. " We a re ver y excited about this new pa rtnership with Kathy a nd her extraordina rily successf ul global bra nd," says Jonatha n Nussbaum, presi- dent, Greentouch Home. " With our deep roots in desig n, eng i- neering, sourcing a nd ma nu- fact uring, we feel that the addition of Kathy 's bra nd pres- ence, her tea m's creative bril- lia nce a nd her track record of successf ul pa rtnerships with other respected ma nufact urers add up to a bright f ut ure for us both." Furnishings a re set to become available in retail stores this summer. WWE and FILA have joined forces for custom sneakers designed after the aesthetic of WWE Superstars Sasha Banks and The New Day. The custom Disruptor 2s launched on April 4 with 713 pairs in circula- tion in honor of Banks' WWE debut on July 13, 2015. The New Day's Original Fitness sneakers launched on April 5, with only 483 pairs being sold to commemorate the team's 483-day reign as WWE Tag Team Champions. WWE and FILA will also release black-and-white variants of the Origi- nal Fitness sneaker inspired by several notable WrestleMania moments. The custom sneakers are available only via FootLocker.com and the Times Square store, and the Original Fitness shoes are available at select Foot Locker locations across the U.S. STXfi lms and On Animation Studios have partnered to bring Playmo- bil: The Movie to U.S. audiences. The fi lm follows the adventures of Marla as she traverses the Playmo- bil universe to fi nd her lost younger brother, Charlie. The theatrical release will feature the voices of Daniel Radcliff e, Meghan Trainor, Kenan Thompson, Adam Lambert, Jim Gaffi gan, Anya Taylor Joy and Gabriel Bateman. "Playmobil: The Movie is an action-packed animated adventure led by a fantastic cast and the inimitable Lino DiSalvo," says Adam Fogelson, chairman, STXfi lms. "We're thrilled to partner with On Animation Studios on this fun and original project, and look forward to bringing a fresh take on the iconic Playmobil toy to the big screen for audiences across the U.S." The Playmobil line has produced 2.9 billion fi gurines in more than 100 countries world- wide. Along with its original prop- erties, the toy- maker also recently part- nered with Studio 100 to create a line of playsets for the children's CGI series "Heidi." Authentic Brands Group fi nalized its purchase of sports and lifestyle brand Volcom from Kering. The purchase of the skate, surf and snow brand boosts the value of ABG's portfolio to more than $9.3 billion in annual retail sales, says ABG. "We are thrilled to have completed the purchase of Volcom," says Jamie Salter, chairman and chief executive offi cer, ABG. "For nearly three decades, the Volcom family has created one of the most iconic brands in the skate, surf and snow markets. During the last few years, the brand has been consistently gaining traction with broader audiences around the world while staying true to its core. We could not be happier to fi nally get to work with this team." Through the acquisition, ABG has taken a minority stake in Liberated Brands, the newly-formed operating company for Volcom, which is com- prised of Todd Hymel, chief executive offi cer, and Volcom's current man- agement team. "Jamie's commitment and conviction throughout the sale process was proof of his passion for the brand," says Hymel. "ABG has built an impres- sive portfolio by being a powerhouse in brand development and marketing. Jamie and his team share our vision and excitement for Volcom's long-term growth, and we are excited to be a part of this next chapter for the brand." ABG and Liberated Brands will continue to develop Volcom's core men's and snow businesses, as well as enhance its women's and kids' categories in North America and other international markets. "Volcom is one of the world's most sought-after lifestyle brands by board sports enthusiasts," says Nick Woodhouse, president and chief marketing offi cer, ABG. "Liberated Brands' operational expertise combined with ABG's brand building know-how and a global network of best-in-class partners make an unstoppable combination. We look forward to joining forces to take this brand to new heights."

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