PD_Packaging Digest

PD West Pack Insider, February 2013

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6 Westpack SHOW INSIDER 2013 // www.PackagingDigest.com Best in class Rich with real-world solutions and advice, these packaging- and manufacturing-related presentations can help give you an edge in your market. Lisa McTigue Pierce, Executive Editor In today's fast-moving business environment, success often means getting ahead of the competition and staying there. Not an easy task, considering the pace of technological advances. Here's some help. In addition to ideas showcased by the exhibitors, WestPack 2013 also offers tips and best practices from experts through its many educational programs. lar format accommodate your busy schedule, it also lets you choose just the sessions of interest to you. The cost for each of the six interactive learning forums is $275, with discounts for signing up for multiple sessions. Register at www.packagingdigest.com/WP2013register. Give us two days and we'll give you more than a dozen experts to talk about six of the hottest topics in packaging. This year's WestPack seminar program assembles multiple presentations for each onehour-and-45-minute session—17 presentations in all. Held in Room 211A on 1. Sustainability and Materials Tues., Feb. 12; 10:00 - 11:45 a.m. Take an in-depth look at the latest sustainable packaging solutions and learn how sustainability can be achieved through packaging design, material use, logistical planning and execution. Understand the roles of cost, consumer perception and the supplier in driving sustainable packaging. "Green innovation to enable sustainable growth" by Jason Pelz, vp, the second floor, the seminars will give you an opportunity to connect directly with industry leaders and hear timely talks on the top issues, trends and technologies affecting the future of packaging. Not only does the modu- environment, Tetra Pak Inc. "Delivering value not waste to consumers: How sustainable design can reshape the role of packaging" by Jason Foster, founder/CEO, Replenish (see Q&A with Foster on p.8). WestPack Seminars did you know "Examining the latest development and innovations in bioplastics derived from plant protein" by David Grewell, Ph.D., associate professor, Department of Agricultural and Biosystems Engineering, Iowa State University (co-authors: James Schrader, Ph.D., assistant scientist III, Iowa State University, and Jeff Cooper, engineering manager, R&D/Leverage). Pac Foods Inc. "Magic Moments: Packaging innovation and how to drive the consumer's passion for products" by Robert Croft, partner, and Martin Short, partner, Swerve Inc. "Case study: Taking an inside look at Microsoft's smart packaging efforts and shared best practices" by David Dunham, packaging program manager, Microsoft. ing brands and packagers grab attention on a crowded shelf. "The challenges of seasonal packaging design: Meeting consumer needs from research to concept" by Mark Miller, creative director, creativewerks llc. "Mixed messages: Innovation in metal beverage labeling technology for expanded printing capabilities" by Jay Billings, director of innovation and marketing, Ball Corp. "Idea to mold: New laser process capability for structural brand development and mold manufacturing" by Adam Nelson, laser business manager, and Jason Husk, director of business development, R&D/Leverage. 2. Smart Packaging Tues., Feb. 12; 1:00 - 2:45 p.m. Packaging can do more than simply contain a product. Explore how smart 3. Innovations in Labeling and Decorating Tues., Feb. 12; 3:15 - 5:00 p.m. 4. 3D Printing Solutions for Packaging Wed., Feb. 13; 10:00 - 11:45 a.m. Now more affordable, 3D printers are becoming increasingly accessible to packaging developers. Learn how to capitalize on the technology's full potential and see how the latest in 3D printing technology is being used in packaging design and development, or used to packaging can improve functionality, from enhancing product freshness to engaging the consumer. "Innovation packaging in fresh-cut: A win-win case" by Brian Zomorodi, svp technology and quality, Ready Brands and packagers today have more choices in decorating and labeling options to delight their customers. Discover new trends in decorating across global markets and learn how new technologies in labeling are help- create the package itself. "Are you in or out: Examining 3D printing, rendering and prototyping solutions to achieve efficiency and cost savings in the design/developContinued on page 7

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