License Global

License Global, October 11, 2018

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THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE October 11, 2018 Day 3 For today's full schedule for Brands & Lifestyle Theatre and Licensing Academy, turn to page 46 Today's Events Q 10:00 a.m. – Licensing Overseas: LIMA's Three-Step Guide to Doing Business Internationally with Kelvyn Gardner, LIMA U.K. at The Licensing Academy Q 11:00 a.m. – Fireside Chat with Bethany Koby, Tech Will Save Us, at The Licensing Academy Q 11:30 a.m. – Repositioning an Icon: The Hello Kitty Gang with Martina Longueira and Bettina Vicente, Sanrio at Brands & Lifestyle Theatre Q 12:30 p.m. – License This! fi nale at Brands & Lifestyle Theatre IOC's New Licensing Approach The International Olympic Committee's Elisabeth Allaman delivered the official keynote address at Brand Licensing Europe on Wednesday inside The Licensing Academy, where she presented the IOC's strategic new licensing approach. In a dynamic session moderated by Steven Ekstract, brand director, global licensing group, UBM, attendees learned how the IOC is looking to exploit the upward tick in sports merchandise sales by making a major push into global licensing. Historically, Olympic licensing was location- focused and mainly managed via the organizing committees in the host countries. Today, the IOC plans to implement three core licensing programs that are designed to exponentially scale the organization's consumer products offering globally. "We are ready for the challenge," says Allaman, who serves as vice president of commercial integration at the IOC Television and Marketing Services. Read more on page 52 News 'Fortnite' Bundles Euro Bedding Deal Epic Games has signed a deal with Character World to create a range of "Fortnite"-inspired home textiles. IMG, "Fortnite's" exclusive global licensing agent, brokered the deal. The new branded line will include duvets, cushions, fleeces, accessories for adults and youth and more. "We are thrilled to partner with Epic Games to create our range of 'Fortnite' home textiles for all our European retailers," says Danny Schweiger, managing director, Character World. "Character World is well-known for bringing iconic brands to homes across Europe, and this range will be a true celebration of 'Fortnite's' global and cultural significance. 'Fortnite' is a must-have brand that can only get stronger and stronger through 2019 and beyond. At Character World, we will endeavor to maximize all retail opportunities with our innovative products and designs." Authentic Brands Group has acquired a majority stake in the IP of the Camuto Group's proprietary brands through a joint deal with DSW. ABG will take a 60 percent stake, and DSW will hold 40 percent. "We are thrilled to welcome the Camuto Group to the ABG family and forge a long-term relationship with DSW," says Jamie Salter, chairman and chief executive officer, Authentic Brands Group. "This strategic arrangement preserves the Camuto Group operation, which will continue to service its current footwear partners." Read more on page 52 ABG Acquires Camuto Group with DSW

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