License Global

License Global, October 10, 2018

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THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE October 10, 2018 Day 2 For today's full schedule for Brands & Lifestyle Theatre and Licensing Academy, turn to page 46 Today's Events Q 11:00 a.m. – "MasterChef" Live Demonstration 1 with Ping Coombes and Kenny Tutt at BLE Kitchen and Demo Area Q 12:00 p.m. – BLE Offi cial Keynote Session 2: The Olympic Global Licensing Strategy–The IOC's New Approach to Licensing at The Licensing Academy Q 2:30 p.m. – How to Keep Innovating with Food & Beverage Brands in Licensing with Christine Cool and Marta Ballesteros, Perfetti Van Melle Q 3:00 p.m. – "MasterChef" Live Demonstration 2 with Ping Coombes and Kenny Tutt at BLE Kitchen and Demo Area Kaufman Says Licensing 'Best Industry in the World' Brand Licensing Europe kicked off with the first official keynote session at The Licensing Academy with Pam Kaufman, president, Viacom/Nickelodeon Consumer Products. During the fireside chat with Amanda Cioletti, content director, License Global, Kaufman shared insights into the changing retail landscape and discussed how the newly-formed, globally-aligned Viacom/ Nickelodeon Consumer Products positions the organization for success and how consumer products fits into Viacom's broader strategy. Kaufman said that she was having "the best time ever" in her new role and is positive about the collaboration between Viacom and Nickelodeon. Now that one team is handling the portfolio across the company, she is looking for licensing opportunities within the new and classic library at VNCP and Paramount Pictures for films such as Top Gun, Clueless and more. She is also meeting with teams and assessing markets, with a focus on Asia, Brazil and Mexico. Read more on page 52 News 'Barbie Dreamhouse' Pops up in More Countries Mattel has announced new broadcast partnerships for its show "Barbie Dreamhouse Adventures." New partners who will broadcast season one of the show include Gulli in France, SONY Pop in the U.K., Super RTL in Germany, Boing Turner in Italy, Panda in Portugal, AMC Minimax in Eastern Europe, Channel One in Russia, Nine Network in Australia, SBT in Brazil, Televisa in Mexico and Cartoon Network in both Latin America and Asia. The U.K. is the number one market for retail sales of licensed goods in Europe, reaching a record $14.04 billion in 2017, according to new findings by the International Licensing Industry Merchandisers' Association (LIMA). The news comes as industry professionals gather in London for Brand Licensing Europe. The annual sales total generated royalties of $818 million for property owners. The research emphasizes the U.K.'s role as a market for licensed goods and services, while simultaneously exporting brands and characters, such as Harry Potter, "Peppa Pig" and Manchester City Football Club. Read more on page 6 LIMA: U.K. LICENSED ROYALTIES REACH $818M IN 2017

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