License Global

License Global, October 9, 2018

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THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE October 9, 2018 Day 1 For the next few days, the licensing industry will be together at London's Olympia for Brand Licensing Europe, now celebrating its 20th year. The theme of BLE 2018 is food and beverage, which will be represented via a range of sessions and activations. Check out the BLE Kitchen, a brand-new activation that will help celebrate BLE's 20th anniversary in a big way. This year, for the first time, all of BLE will take place on the ground floor of Olympia, making it easier than ever to get the most out of your visit. The Character and Entertainment Zone can be found in the Grand and lower West Hall, while the Brands and Lifestyle and Art, Design and Image Zones can be found in National Hall. Returning to BLE this year is the product showcase. First introduced in 2016, the walk-through feature highlights the creativity and diversity of the exhibitors within the Brands and Lifestyle and Art, Design and Image Zones. Each product included is either launching soon or already in stores. Also returning to BLE is the License This! competition–with a twist. The event will feature two categories and declare two winners, one in brand and design and one in character and animation. All finalists will present in front of a live audience and judging panel before the winners are announced. For the full BLE program, visit BLE Turns 20, Opens Doors Elmer the Patchwork Elephant Serves as Anti-Bullying Ambassador Andersen Press has joined forces with anti-bullying charity Kidscape during Elmer the Patchwork Elephant's 30th anniversary year. Elmer will become the ambassador for the charity's annual Friendship Friday activities and will be featured in online and printed resources for teachers. Kidscape, which identifi ed a growing need for early-years resources on anti-bullying, will use Elmer to help guide children through the ideals of friendship and acceptance that he represents. Read more on page 44. Today's Events Q 10:30 a.m. – Q&A with author and presenter Nadiya Hussain at Brands & Lifestyle Theatre Q 11 a.m. – Character Parade in Grand Hall Q 12 p.m. – BLE Offi cial Keynote Session 1 with Pam Kaufman, president, Viacom/ Nickelodeon Consumer Products, at The Licensing Academy Q 12 p.m. – Free mini-donuts at Chupa Chups, stand L70 Q 3 p.m. – Guinness & Food: The Perfect Pairing at BLE Kitchen and Demo Area Emoji: Coming to a Newsagent Near You Emoji The Iconic Brand has partnered up with Immediate Media for use of emoji icons in two iconic U.K. magazines–Girl Talk and BBC Top of the Pops. Bravado brokered the deal. For today's full schedule for Brands & Lifestyle Theatre and Licensing Academy, turn to page 52 News

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